Wednesday, August 17, 2011 | 3:00 PM
Labels: ValueTrack
Today, we're announcing a small update to ValueTrack, a feature for those of you who use third-party tracking software or have access to your web logs. With the new additional ValueTrack parameter we’ve recently added, {adposition}, you can now see the position on the page that your ad appeared in.
Starting now, your destination URL can include the {adposition} parameter. The {adposition} parameter works for search campaigns and google.com. Here's a quick example of how you might use this parameter:
Let's say you have a search campaign. If your website is www.example.com, you can use the new and existing ValueTrack parameters in your AdWords campaign to set the destination URL to: http://www.example.com/?adpos={adposition}.
When you receive a click, your display URL will show in your logs with the ad position replaced with values such as:
“1t2” = page 1, top, position 2
“1s3” = page 1, side, position 3
In cases where we cannot return this info (e.g. Display Network), we will show “none”.
Here are examples of what you may see in your logs:
http://www.example.com/?adpos=1t2
http://www.example.com/?adpos=1s3
http://www.example.com/?adpos=none
To learn more about all of the ValueTrack parameters and see additional examples, visit the AdWords Help Center.
Posted by Andrew Truong, Inside AdWords crew