Friday, April 24, 2015

Start Rolling Out The Mobile Friendly Algorithm Yesterday

Has Google really rolled out the mobile friendly update? As of now, very few signs say so but it might have just started about an hour ago.

Yesterday morning, Google announced that the Mobile Friendly Update began rolling out but based on all the metrics from large data companies such as Search Metrics and SEO Clarity, as well as trolling the webmaster forums, I have not seen any evidence of a change at all yesterday.
Google did say it can take up to a week or so for the roll out to be completed, so you might not see the mobile search results change much that day but you will over time.
Last night, Marcus Tober from Search Metrics wrote that based on his massive data set he was unable, at least last night, to “see any bigger movements or winners/losers yet.” Ryan Heuser from SEOClarity had a similar conclusion last night from his data analysis saying “The data says: No. There is no significant change” in the mobile search results.
However, I personally am following a handful of queries and I noticed that around 9am EDT this morning all of those queries changed when reviewing them on my iPhone. I shared one example of Moz dropping from position one to position two, since Moz is not a mobile friendly site currently.
Yesterday morning, Google announced that the Mobile Friendly Update began rolling out but based on all the metrics from large data companies such as Search Metrics and SEO Clarity, as well as trolling the webmaster forums, I have not seen any evidence of a change at all yesterday.
Google did say it can take up to a week or so for the roll out to be completed, so you might not see the mobile search results change much that day but you will over time.
Last night, Marcus Tober from Search Metrics wrote that based on his massive data set he was unable, at least last night, to “see any bigger movements or winners/losers yet.” Ryan Heuser from SEOClarity had a similar conclusion last night from his data analysis saying “The data says: No. There is no significant change” in the mobile search results.
However, I personally am following a handful of queries and I noticed that around 9am EDT this morning all of those queries changed when reviewing them on my iPhone. I shared one example of Moz dropping from position one to position two, since Moz is not a mobile friendly site currently.

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