Create a mobile campaign now and win new customers

Customer ID: 711-232-5249 Make it easy for smartphone users to connect to you. Increase your mobile performance by creating a separate mobile-only campaign. Create campaign Hello from Google, We're writing to remind you that last month, 2.94% of your account's clicks came from mobile devices. Build an effective strategy to meet the growing demand from mobile customers by setting up a dedicated mobile-only campaign. Average increase in mobile click-through rates with a mobile-only campaign: 11.5%* A mobile-only campaign targets only mobile devices with full Internet browsers, and is separate from your campaigns that target desktop and laptop computers. Advertisers with mobile-only campaigns have experienced an 11.5% increase in mobile click-through rates compared to those campaigns that target both mobile devices and computers. Boost performance by creating a mobile-optimized campaign, targeted specifically to customers searching on the move. Improve your performance with a mobile-only campaign. · Bids and budgets: With a mobile-only campaign, you can bid more aggressively, using a dedicated budget to help get your ads in a top position, particularly important for the limited space on small phone screens. Tip: The more front-page mobile bids you can set, the better your ads should do. · Keywords: Use the AdWords Keyword Tool to create keyword lists specifically intended for potential smartphone customers and with consideration for their devices' limitations. Tip: Use the Advanced Options and Filters menu in the Keyword Tool to select Mobile devices with full internet browsers to find the keywords that perform best on mobile. · Ads: Customize your ad text with a smartphone-friendly call-to-action that has strong appeal for on-the-go users. Tip: Good examples are "Visit our mobile site" or "Request a quote from your phone." · Made-for-mobile features: Take advantage of features such as Location Extensions, Click-to-call and Sitelinks. Tip: These features provide users with more ways to take immediate action, such as calling your business. How to create a mobile-only AdWords campaign: Step 1 Step 2 Step 3 Sign in to your AdWords account, then click the Campaigns tab followed by + New campaign. Under Networks and devices, click the Let me choose… radio button for Devices and make sure there is a check mark next to Mobile devices with full browsers only. Give your campaign a name and set your location, targeting and language, then click Save and continue. Create an ad group, including an ad, keywords, placements and default bids, then click Save ad group. Learn more about the benefits of setting up a mobile-only AdWords campaign and watch a video on how to get started. Create campaign Best, Sophie The Google AdWords Team Visit the Get Mobilized Website » Visit Learn with Google » Find FAQs in our Help Center » Please share your feedback with us. *Source: internal Google data © 2011 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043. This email was sent to chandrasekard@dckap.com because you indicated that you'd like to receive occasional AdWords account performance suggestions. If you don't want to receive such emails in the future, please unsubscribe here: http://www.google.com/appserve/mkt/optout/PVsfgRKkZxCFyfu8GTjyhIiQYt8?e=chandrasekard%40dckap.com&hl=EN_US You can also change your preferences on your account's Notification settings page by logging into: https://adwords.google.com/select/EditCommunicationsPreferences