•Up to three ad units may be displayed on each page.
•A maximum of two Google AdSense for search boxes may be placed on a page.
•Up to three link units may also be placed on each page.
•Up to three referral units may be displayed on a page, in addition to the ad units, search boxes, and link units specified above.
•AdSense for search results pages may show only a single ad link unit in addition to the ads Google serves with the search results. No other ads may be displayed on your search results page.
•No Google ad or Google search box may be displayed in a pop-up, pop-under, or in an email.
•Elements on a page must not obscure any portion of the ads.
•No Google ad may be placed on any non-content-based pages.
•No Google ad may be placed on pages published specifically for the purpose of showing ads, whether or not the page content is relevant.
Where to Place Google AdSense Ads?
HEADER. Most of the time, people ignore ads at the top of the page. Why? Because everyone knows that a banner there is an advertisement. Try placing the Google AdSense ads below the page header instead.
Even better if the site menu is at the top of the page too. If it is, people will look at it often. The webmaster can place AdSense ads below it.
FOOTER. A webmaster generally shouldn't place ads at the bottom of their web pages. Viewers know that there’s no info for them at the end of an article) so they won’t really look there. Also, that is the usual position for standard pages like the FAQ, Contact, Privacy Policy, etc.
However, one can place Google AdSense ads at the end of an article (not page). Why? Because people to jump from the beginning of an article to the end. If a webmaster places relevant AdSense ads at the end, viewers may click on it.
LEFT SIDE. AdSense ads in this position do well. This is where one usually finds the site menu. You can place AdSense here instead of the site menu (one can put the site menu on the right or top). Or if the site menu isn't too long (say, if it's a drop-down list or sliding menu), you can position AdSense just below it. If it's long, put AdSense on top first.
RIGHT SIDE. Viewers aren't likely to look at ads on this side unless it has graphics in it. One can add pictures to enhance their AdSense ads here
MIDDLE OR CENTER: AdSense ads in the middle of articles are effective, if annoying for the viewers who know what they are. Think of them as commercial breaks: You read an article and now and then a targeted ad comes
Source Google & some website articles
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