Saturday, April 12, 2008

Lead Generation

• Lead generation is a marketing term that refers to the creation or generation of prospective consumer interest or inquiry into a business' products or services.


• Lead Generation takes all the risk out of a marketing campaign by providing a Company with qualified leads at a set price per lead.


• An Internet Marketing Company can produce qualified leads by creating a website specific to the target Company's products or services and promoting it with their desired type of Internet Marketing.


• By using a Lead Generation Service, you only pay for each qualified lead, guarantying a level of ROI with the Internet Marketing Company absorbing any associated risks.


• Website Lead Generation is perfect for a Company who wants more Custom at a set price but doesn't want to get fully involved in the marketing side, or a company that has previously used telemarketing to generate leads, wishing to enhance the cost effectiveness and ultimately the ROI.

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