Link Exchange

Link Exchange ("Reciprocal Link Exchange") is the practice of exchanging links with other websites. The simplest way of doing it is to email another website owner and ask to do a link exchange. You place their link on your site, usually on a links page and the other site in return will place a link back to you.

- Exchange links with sites that are related by topic. Exchanging links with unrelated sites is ineffective and unpopular.

- Before exchanging, make sure that your link will be published on a “good” page. This means that the page must have a reasonable Page Rank (higher is recommended), it must be available for indexing by search engines, the link must be direct, the total number of links on the page must not exceed 100, and so on.


- Do not create large link directories on your site. The idea of such a directory seems attractive because it gives you an opportunity to exchange links with many sites on various topics. You will have a topic category for each listed site.

- Use a separate page on the site for link exchanges. It must have a reasonable Page Rank and it must be indexed by search engines

- Exchange links with caution. Webmasters who are not quite honest will often remove your links from their resources after a while. Check your back links from time to time.

Link Exchange Advantages:

1. Increase page rank

2. Improves search engine rankings

3. Increase link popularity

4. Increses traffic


Active Link Exchange

Active Link Exchange means we are doing work actively for getting link for our website. In Active Link Exchange we are doing three types of link exchange.

1. One Way Link Exchange




one way link exchange we are getting one way link from other website, but we are not giving a link to the other website, that is called as a one way link exchange. To get one way links from Directories Submission, Blog Posting, Article Posting, Press Release Submission and Social Bookmarking

2. Two Way Link Exchange



Two way link exchange is also known as a Reciprocal Link Exchange. Reciprocal Link Exchange is doing on the basis of mutual understand of two potential link partners. In Reciprocal Link Exchange potential link partners place a link of our website and in return we have to place link of potential link partners on our website. Reciprocal Link Exchange is good for getting listing of our website in Google
3. Three Way link Exchange



Three way link exchange, we can do when we have a 2 websites. In three way link exchange we are offer for placing a link of potential link partners to our popular site A. and in return we asking to potential link partners for placing a link of our Site C on their Site B. (Site B means potential link partners). Three way link exchange is very effective link exchange. The main benefit of three way link exchange is that we are getting a one way link from potential link partners

Passive link exchange

Passive link exchange means it is a link exchange, in which we are not doing link exchange actively for our website. But we are getting links from other potential link partners without offering a proposal for link exchange. Link Bait is part of passive link exchange.

1. Link Baiting

Link Bait means Useful or entertaining web content which compels users to link to it. So if your website has a unique and useful content then other potential link partners place the link of your website on their website without offering any proposal for link exchange.