Get the benefits of AdWords Business Credit

Get the benefits of AdWords Business Credit

Dear Valued Customer,

In a small business, opportunities come fast... and go even faster. Google has partnered with World Financial Capital Bank to offer you the opportunity to apply for an AdWords Business Credit account, a dedicated credit card just for Google AdWords that gives you the control and purchasing power you need to grow your business online.

A generous credit limit will accommodate your advertising budget and help you avoid interruptions to your AdWords campaigns. And convenient minimum monthly payments give you the flexibility to expand your business at the pace that’s right for you.

With AdWords Business Credit you'll get:

• A competitive 8.99% fixed APR*
• No annual fee
• 24/7 access to online account services

It’s easy to get started. Once your application is approved and you receive your card in the mail, simply add the card to your AdWords account as your primary form of payment. And since it’s a dedicated credit card for your Google AdWords account, you won’t miss out when potential customers are searching for you on Google.

To learn more about how AdWords Business Credit can work for you, please call 1-877-456-9995 or visit http://adwords.google.com/support/aw/bin/topic.py?topic=1342054.

Google bringing back Realtime Search with Google+ updates

Google will soon revive its Realtime Search feature, reports Mashable. The social media blog quoted Google Fellow Amit Singhal saying that the Google Search team was "actively working" on bringing the product back.

Singhal said that Google was also experimenting with adding data from its newly launched social networking service Google+ and other sources to Realtime Search.

The search engine giant had temporarily disabled the feature in early July soon after the launch of Google+.

Google Realtime Search allowed users to users to find real-time updates from Twitter, Facebook, FriendFeed and other social networking sites.

Source:- http://ibnlive.in.com/news/google-to-bring-back-realtime-search/173020-11.html

What is the +1 button?

The +1 button lets users recommend the content they like on the web, helping to improve Google search for their friends and contacts. It appears on Google search, Google search ads, and other sites across the web.

When users click the +1 button for a particular webpage, their names and profile pictures will appear as part of personal annotations in their friends and contacts’ search results. Users will see their names and pictures beneath the ads and organic links associated with the webpage. The final landing page’s URL can also appear on the Google profile of any user who +1's your ad or organic result and chooses to share +1's on her profile.

Whenever possible, the +1 button is associated with a site’s final landing page. This means a user can recommend a webpage by clicking the +1 button on that page, or the +1 button next to a Google search ad or search result associated with that page. For example, if a user +1's an organic search result with the same final landing page as your ad, the +1 count associated with both the organic search result and the search ad will increase.

The +1 button appears globally on Google search.

Comparison Ads now a part of the new Google Advisor

Back in late 2009, we launched our initial test of AdWords Comparison Ads for Mortgages. With Comparison Ads, we provided a way for you, our advertisers, to create more relevant and targeted offers for users searching on Google.com. For example, using Comparison Ads, a lender can enter offers for users with specific credit ratings, loan amounts, ZIP codes, and more.

Since our initial mortgages launch, we’ve expanded into a number of additional financial areas, including credit cards, checking and savings accounts, and certificates of deposit. We’ve also seen some great recognition of the value that Comparison Ads provides. For example, according to a study done by Leads360, an industry leader in lead management software, mortgage leads from AdWords Comparison Ads converted at a higher rate than from any other source.

Today, we’re excited to announce the launch of Google Advisor, our new user-friendly interface for comparison offers, including AdWords Comparison Ads. Google Advisor is a consumer destination site that helps to guide users through various financial decisions by making it even easier to find and compare relevant offers from qualified financial institutions.

Google Advisor contains offers that come from our Comparison Ads advertisers as well as other sources across the web. By aggregating the most relevant offers and making it easy for users to filter and compare them side-by-side, Google Advisor aims to make financial research faster and easier.

To learn more about Google Advisor, you can read the Official Google Blog post or watch the video below.

At this time, AdWords Comparison Ads remains available only to a limited number of advertisers. Over time, we hope to increase the availability of Comparison Ads to additional advertisers. You can find more information about AdWords Comparison Ads in our Help Center.

Watch http://youtu.be/XBicXcJkra4

How do I add and exclude topics?

Add topics

To reach a large audience that's looking at content relevant to your business, you can contextually target pages about a specific topic. Here's how:

Go to the Topics tab. If you don't see this tab in your account, click the drop-down menu next to the tab bar within the main Campaigns tab, select the "Topics" option, and click OK to enable it.
Click the +Add topics button.
Select your campaign and ad group.
Select as many topics and subtopics as you'd like by clicking the add link next to each topic and subtopic. The added topics and subtopics appear in the "Selected topics" column.
Click Save.

Notes:

When you target a top-level topic, you also target all the related subtopics. However, we recommend adding the subtopics for bidding and reporting control.
Adding all the subtopics isn't the same as adding the top-level topic. There are pages that won't be targeted if you add only the subtopics to your ad group. We recommend adding the top-level topic as well.

Learn some best practices for targeting by topics that can help your ads appear on the most relevant webpages for your product or service.

Exclude topics

If you'd prefer your ads not to appear on webpages about specific topics, you can exclude those topics. Just follow these steps:

On the Topics tab, click the Exclusions link at the bottom of the table.
Click the Add exclusions button in the "Ad group level" or "Campaign level" section, depending on the type of exclusion you'd like to add.
Type a term or phrase in the search box to find a topic to exclude, or simply click each topic to see the subtopics you can select. Click add next to the topics and subtopics you'd like to exclude. The selected topics appear below the "Exclude topics" panel.
Scroll down and click Save.

Note: keep in mind that this type of topic exclusion is different from the Site and Category Exclusion Tool:

The tool allows you to exclude a sub-set of topics only (if you want to avoid webpages potentially considered sensitive or mature).
Topic exclusion within the Topics tab gives you more control over where your ads appear, as you can select from a wider variety of options what types of pages you'd like to avoid for your ad.