The +1 button lets users recommend the content they like on the web, helping to improve Google search for their friends and contacts. It appears on Google search, Google search ads, and other sites across the web.
When users click the +1 button for a particular webpage, their names and profile pictures will appear as part of personal annotations in their friends and contacts’ search results. Users will see their names and pictures beneath the ads and organic links associated with the webpage. The final landing page’s URL can also appear on the Google profile of any user who +1's your ad or organic result and chooses to share +1's on her profile.
Whenever possible, the +1 button is associated with a site’s final landing page. This means a user can recommend a webpage by clicking the +1 button on that page, or the +1 button next to a Google search ad or search result associated with that page. For example, if a user +1's an organic search result with the same final landing page as your ad, the +1 count associated with both the organic search result and the search ad will increase.
The +1 button appears globally on Google search.
Sunday, July 31, 2011
Monday, May 23, 2011
Comparison Ads now a part of the new Google Advisor
Back in late 2009, we launched our initial test of AdWords Comparison Ads for Mortgages. With Comparison Ads, we provided a way for you, our advertisers, to create more relevant and targeted offers for users searching on Google.com. For example, using Comparison Ads, a lender can enter offers for users with specific credit ratings, loan amounts, ZIP codes, and more.
Since our initial mortgages launch, we’ve expanded into a number of additional financial areas, including credit cards, checking and savings accounts, and certificates of deposit. We’ve also seen some great recognition of the value that Comparison Ads provides. For example, according to a study done by Leads360, an industry leader in lead management software, mortgage leads from AdWords Comparison Ads converted at a higher rate than from any other source.
Today, we’re excited to announce the launch of Google Advisor, our new user-friendly interface for comparison offers, including AdWords Comparison Ads. Google Advisor is a consumer destination site that helps to guide users through various financial decisions by making it even easier to find and compare relevant offers from qualified financial institutions.
Google Advisor contains offers that come from our Comparison Ads advertisers as well as other sources across the web. By aggregating the most relevant offers and making it easy for users to filter and compare them side-by-side, Google Advisor aims to make financial research faster and easier.
To learn more about Google Advisor, you can read the Official Google Blog post or watch the video below.
At this time, AdWords Comparison Ads remains available only to a limited number of advertisers. Over time, we hope to increase the availability of Comparison Ads to additional advertisers. You can find more information about AdWords Comparison Ads in our Help Center.
Watch http://youtu.be/XBicXcJkra4
Since our initial mortgages launch, we’ve expanded into a number of additional financial areas, including credit cards, checking and savings accounts, and certificates of deposit. We’ve also seen some great recognition of the value that Comparison Ads provides. For example, according to a study done by Leads360, an industry leader in lead management software, mortgage leads from AdWords Comparison Ads converted at a higher rate than from any other source.
Today, we’re excited to announce the launch of Google Advisor, our new user-friendly interface for comparison offers, including AdWords Comparison Ads. Google Advisor is a consumer destination site that helps to guide users through various financial decisions by making it even easier to find and compare relevant offers from qualified financial institutions.
Google Advisor contains offers that come from our Comparison Ads advertisers as well as other sources across the web. By aggregating the most relevant offers and making it easy for users to filter and compare them side-by-side, Google Advisor aims to make financial research faster and easier.
To learn more about Google Advisor, you can read the Official Google Blog post or watch the video below.
At this time, AdWords Comparison Ads remains available only to a limited number of advertisers. Over time, we hope to increase the availability of Comparison Ads to additional advertisers. You can find more information about AdWords Comparison Ads in our Help Center.
Watch http://youtu.be/XBicXcJkra4
Monday, May 16, 2011
How do I add and exclude topics?
Add topics
To reach a large audience that's looking at content relevant to your business, you can contextually target pages about a specific topic. Here's how:
Go to the Topics tab. If you don't see this tab in your account, click the drop-down menu next to the tab bar within the main Campaigns tab, select the "Topics" option, and click OK to enable it.
Click the +Add topics button.
Select your campaign and ad group.
Select as many topics and subtopics as you'd like by clicking the add link next to each topic and subtopic. The added topics and subtopics appear in the "Selected topics" column.
Click Save.
Notes:
When you target a top-level topic, you also target all the related subtopics. However, we recommend adding the subtopics for bidding and reporting control.
Adding all the subtopics isn't the same as adding the top-level topic. There are pages that won't be targeted if you add only the subtopics to your ad group. We recommend adding the top-level topic as well.
Learn some best practices for targeting by topics that can help your ads appear on the most relevant webpages for your product or service.
Exclude topics
If you'd prefer your ads not to appear on webpages about specific topics, you can exclude those topics. Just follow these steps:
On the Topics tab, click the Exclusions link at the bottom of the table.
Click the Add exclusions button in the "Ad group level" or "Campaign level" section, depending on the type of exclusion you'd like to add.
Type a term or phrase in the search box to find a topic to exclude, or simply click each topic to see the subtopics you can select. Click add next to the topics and subtopics you'd like to exclude. The selected topics appear below the "Exclude topics" panel.
Scroll down and click Save.
Note: keep in mind that this type of topic exclusion is different from the Site and Category Exclusion Tool:
The tool allows you to exclude a sub-set of topics only (if you want to avoid webpages potentially considered sensitive or mature).
Topic exclusion within the Topics tab gives you more control over where your ads appear, as you can select from a wider variety of options what types of pages you'd like to avoid for your ad.
To reach a large audience that's looking at content relevant to your business, you can contextually target pages about a specific topic. Here's how:
Go to the Topics tab. If you don't see this tab in your account, click the drop-down menu next to the tab bar within the main Campaigns tab, select the "Topics" option, and click OK to enable it.
Click the +Add topics button.
Select your campaign and ad group.
Select as many topics and subtopics as you'd like by clicking the add link next to each topic and subtopic. The added topics and subtopics appear in the "Selected topics" column.
Click Save.
Notes:
When you target a top-level topic, you also target all the related subtopics. However, we recommend adding the subtopics for bidding and reporting control.
Adding all the subtopics isn't the same as adding the top-level topic. There are pages that won't be targeted if you add only the subtopics to your ad group. We recommend adding the top-level topic as well.
Learn some best practices for targeting by topics that can help your ads appear on the most relevant webpages for your product or service.
Exclude topics
If you'd prefer your ads not to appear on webpages about specific topics, you can exclude those topics. Just follow these steps:
On the Topics tab, click the Exclusions link at the bottom of the table.
Click the Add exclusions button in the "Ad group level" or "Campaign level" section, depending on the type of exclusion you'd like to add.
Type a term or phrase in the search box to find a topic to exclude, or simply click each topic to see the subtopics you can select. Click add next to the topics and subtopics you'd like to exclude. The selected topics appear below the "Exclude topics" panel.
Scroll down and click Save.
Note: keep in mind that this type of topic exclusion is different from the Site and Category Exclusion Tool:
The tool allows you to exclude a sub-set of topics only (if you want to avoid webpages potentially considered sensitive or mature).
Topic exclusion within the Topics tab gives you more control over where your ads appear, as you can select from a wider variety of options what types of pages you'd like to avoid for your ad.
Tuesday, May 10, 2011
Live online webinar on ‘Advanced Optimisation for the Google Display Network’
On Wednesday, May 11th, we’ll be holding a live and interactive webinar about optimising AdWords for the Google Display Network.
The Google Display Network, which reaches over 70% of unique Internet users around the world, allows you to reach potential clients beyond search. It also has the advantage of reaching potential customers at different points of the buying cycle.
This live webinar will make recommendations for the optimal structure for your Google Display Network campaigns and provide various optimisation tips and tools—such as advanced bidding options, interest category marketing, AdWords Campaign Experiments, and reporting—that will help you in the optimisation process. We’ll also discuss using Google Analytics and Website Optimiser to improve campaign performance.
The webinar will be presented by AdWords Specialists as part of the AdWords Online Classroom (UK) and will take place on Wednesday, May 11th, 2011,from 3 pm to 4 pm BST, so make sure to sign up now!
https://googleemea.connectsolutions.com/common/html/registration.html?&host=https://googleemea.connectsolutions.com&eventId=3341594&locale=en
The Google Display Network, which reaches over 70% of unique Internet users around the world, allows you to reach potential clients beyond search. It also has the advantage of reaching potential customers at different points of the buying cycle.
This live webinar will make recommendations for the optimal structure for your Google Display Network campaigns and provide various optimisation tips and tools—such as advanced bidding options, interest category marketing, AdWords Campaign Experiments, and reporting—that will help you in the optimisation process. We’ll also discuss using Google Analytics and Website Optimiser to improve campaign performance.
The webinar will be presented by AdWords Specialists as part of the AdWords Online Classroom (UK) and will take place on Wednesday, May 11th, 2011,from 3 pm to 4 pm BST, so make sure to sign up now!
https://googleemea.connectsolutions.com/common/html/registration.html?&host=https://googleemea.connectsolutions.com&eventId=3341594&locale=en
Thursday, May 5, 2011
AdWords Editor Version 9.0 released today
Today we’re releasing AdWords Editor Version 9.0, with a number of new features designed to help you make changes across accounts more efficiently and manage new ad features, such as Ad Sitelinks and high-end mobile targeting, at scale. We’ve highlighted key changes below. More details are available in the AdWords Editor Version 9.0 release notes.
AdWords Editor Version 9.0 highlights:
Scalably manage Ad Sitelinks
Version 9.0 provides full support for Ad Sitelinks, including downloading and uploading to your account, making edits, checking changes, and importing and exporting.
Improved Add/Update Multiple and Import CSV tools
When entering new data using the Add/Update Multiple tool, you can now enter your data with the columns in any order, assign the appropriate headers to each column, select the option to remember the order of your columns for your next import, and approve or cancel the changes in the account in one click. In addition, Import CSV now includes the option to Paste Text as well as to import From File.
Set high-end mobile targeting options
AdWords Editor now supports the ability to set campaigns to target high-end mobile devices (including Android, iPhone, iPad, and Palm) and carriers in Campaign Settings.
Better manage multiple accounts and MCCs
To help you better manage multiple accounts, AdWords Editor now offers sort and search for accounts, select and remove multiple accounts, and a new dropdown menu above the Account tree in AdWords Editor that displays recently accessed accounts, so you can quickly switch to any one of them.
In addition, when adding an MCC account to the Add New AdWords Account dialog, you can search within the list of available child accounts, display extra columns, and move up to a different level in the MCC account hierarchy.
More easily find and make bulk changes to negative keywords, placements, or audiences
To more easily locate and manage negative keywords, placements, or audiences in your account, we’ve changed the way we display Negatives in AdWords Editor. The Negatives tab has been removed, and you can instead toggle between displaying negative or positive keywords, placements, or audiences by clicking the Positives or Negatives switch on each item’s respective tab.
The Select Duplicates button is now available for negative keywords when in the Duplicate keywords view mode.
The next time you log into your AdWords Editor account, you'll be prompted to upgrade. You may also download Version 9.0 from the AdWords Editor website. After you install the new version of AdWords Editor, your accounts will need to be downloaded again. To preserve your comments and unposted changes, select the Backup then Upgrade option in the automatic upgrade prompt and save the backup file to your computer. Then, re-download your account and import the backup file to AdWords Editor.
Posted by Nathania Lozada, Inside AdWords crew
AdWords Editor Version 9.0 highlights:
Scalably manage Ad Sitelinks
Version 9.0 provides full support for Ad Sitelinks, including downloading and uploading to your account, making edits, checking changes, and importing and exporting.
Improved Add/Update Multiple and Import CSV tools
When entering new data using the Add/Update Multiple tool, you can now enter your data with the columns in any order, assign the appropriate headers to each column, select the option to remember the order of your columns for your next import, and approve or cancel the changes in the account in one click. In addition, Import CSV now includes the option to Paste Text as well as to import From File.
Set high-end mobile targeting options
AdWords Editor now supports the ability to set campaigns to target high-end mobile devices (including Android, iPhone, iPad, and Palm) and carriers in Campaign Settings.
Better manage multiple accounts and MCCs
To help you better manage multiple accounts, AdWords Editor now offers sort and search for accounts, select and remove multiple accounts, and a new dropdown menu above the Account tree in AdWords Editor that displays recently accessed accounts, so you can quickly switch to any one of them.
In addition, when adding an MCC account to the Add New AdWords Account dialog, you can search within the list of available child accounts, display extra columns, and move up to a different level in the MCC account hierarchy.
More easily find and make bulk changes to negative keywords, placements, or audiences
To more easily locate and manage negative keywords, placements, or audiences in your account, we’ve changed the way we display Negatives in AdWords Editor. The Negatives tab has been removed, and you can instead toggle between displaying negative or positive keywords, placements, or audiences by clicking the Positives or Negatives switch on each item’s respective tab.
The Select Duplicates button is now available for negative keywords when in the Duplicate keywords view mode.
The next time you log into your AdWords Editor account, you'll be prompted to upgrade. You may also download Version 9.0 from the AdWords Editor website. After you install the new version of AdWords Editor, your accounts will need to be downloaded again. To preserve your comments and unposted changes, select the Backup then Upgrade option in the automatic upgrade prompt and save the backup file to your computer. Then, re-download your account and import the backup file to AdWords Editor.
Posted by Nathania Lozada, Inside AdWords crew
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