Please join Google for an upcoming webinar to learn more about how contextual targeting can drive results for your business. Specifically, we’ll cover: contextual targeting strategies for specific marketing objectives; the Contextual Targeting Tool, which helps you build better-performing campaigns in less time; best practices and tips for boosting performance of contextually-targeted campaigns
Wednesday, 2.23.11 at 11amPST / 1pmCST / 2pmEST
https://googleonline.webex.com/googleonline/onstage/g.php?t=a&d=575572722
When Wed Feb 23 11am – 12pm Pacific Time
Tuesday, February 8, 2011
Remarketing on the Google Display Network: Optimizing & Maximizing your Current Strategies
Tuesday, February 15th, 11amPST / 1pmCST / 2pmEST
As a marketer, your highest ROI comes from customers who are already interested in your product or service. Remarketing allows you to connect with customers who have already visited your site, matching the right people with the right message. But even the most effective remarketing campaigns can be better. Join us as we discuss strategies to ensure you are getting the most out of your remarketing campaigns.
Register here: https://googleonline.webex.com/googleonline/onstage/g.php?d=573055558&t=a
When Tue Feb 15 11am – 12pm Pacific Time
As a marketer, your highest ROI comes from customers who are already interested in your product or service. Remarketing allows you to connect with customers who have already visited your site, matching the right people with the right message. But even the most effective remarketing campaigns can be better. Join us as we discuss strategies to ensure you are getting the most out of your remarketing campaigns.
Register here: https://googleonline.webex.com/googleonline/onstage/g.php?d=573055558&t=a
When Tue Feb 15 11am – 12pm Pacific Time
Monday, January 31, 2011
Learn about advertising on YouTube in a new online course
Monday, January 31, 2011 | 12:00 AM
If you're interested in creating a stronger online brand presence or drawing a high volume of traffic to your site, YouTube can help you accomplish both by giving you access to the world's largest online video-streaming and -sharing community. YouTube can further enhance your current online advertising campaigns with millions of ad impressions and video ad streaming opportunities so that you can create the high-profile online presence that your website needs.
There are now a number of ways in which you can raise your profile as an advertiser using YouTube. During a live course on the Adwords Online Classroom (UK), you'll learn about the different methods of targeting YouTube and how to make the most out of any existing presence you may already have on YouTube.
This live course will be presented by a YouTube Specialist and is appropriate for all advertisers interested in growing their profile on YouTube. It will take place on Wednesday, February 2, 2011, from 3 pm to 4 pm GMT (7 am to 8 am PST).
If you’re interested, make sure to sign up now!
Posted by Lisa Shieh, Inside AdWords crew
If you're interested in creating a stronger online brand presence or drawing a high volume of traffic to your site, YouTube can help you accomplish both by giving you access to the world's largest online video-streaming and -sharing community. YouTube can further enhance your current online advertising campaigns with millions of ad impressions and video ad streaming opportunities so that you can create the high-profile online presence that your website needs.
There are now a number of ways in which you can raise your profile as an advertiser using YouTube. During a live course on the Adwords Online Classroom (UK), you'll learn about the different methods of targeting YouTube and how to make the most out of any existing presence you may already have on YouTube.
This live course will be presented by a YouTube Specialist and is appropriate for all advertisers interested in growing their profile on YouTube. It will take place on Wednesday, February 2, 2011, from 3 pm to 4 pm GMT (7 am to 8 am PST).
If you’re interested, make sure to sign up now!
Posted by Lisa Shieh, Inside AdWords crew
Sunday, January 30, 2011
Google starts to censor torrent-related search queries
Searching for file-sharing information via Google is going to take a little bit more effort now, thanks to new steps taken by the search engine to remove all sorts of references to torrents from its instant search and autocomplete features.
In December, Google said it was taking steps towards "making copyright work better online." Among other things, it promised that "terms that are closely associated with piracy" would no longer appear in autocompletes.
Although it may be seen as an effort to crack down on illegal file sharing, the move is a troubling one, particularly for those who provide BitTorrent services. No surprise, these companies are quick to point out that there are many legitimate uses for torrents.
Forbidden from Autocomplete Arbitrarily?
Part of the problem with this new implementation, as TorrentFreak noted when it broke the story, the list of banned terms is "seemingly arbitrary." No version of the word "torrent" will work for instant search - neither the software "uTorrent," nor "BitTorrent," the name of a protocol and a San Francisco-based company. But while the cyberlockers RapidShare and Megaupload are now forbidden, other sites like HotFile and MediaFire are not. Furthermore, you can still find the names of other popular torrent sites, including The Pirate Bay.
TorrentFreak cites a response from RapidShare, who say that "We knew about Google's plans for quite a few weeks now. We embrace that certain search suggestions will not put a wrong complexion on RapidShare anymore, but we are concerned that at the same time the legitimate interests of our users will also be affected."
The company adds that "RapidShare is one of the most popular websites worldwide. Every day hundreds of thousands of users rely on our services to pursue their perfectly legitimate interests. That is why Google has obviously gone too far with censoring the results of its suggest algorithm. A search engine's results should reflect the users' interests and not Google's or anybody else's."
For now, you can still search for torrent information. While your search queries won't autocomplete, the results aren't censored. Yet.
For NDTV Updates
In December, Google said it was taking steps towards "making copyright work better online." Among other things, it promised that "terms that are closely associated with piracy" would no longer appear in autocompletes.
Although it may be seen as an effort to crack down on illegal file sharing, the move is a troubling one, particularly for those who provide BitTorrent services. No surprise, these companies are quick to point out that there are many legitimate uses for torrents.
Forbidden from Autocomplete Arbitrarily?
Part of the problem with this new implementation, as TorrentFreak noted when it broke the story, the list of banned terms is "seemingly arbitrary." No version of the word "torrent" will work for instant search - neither the software "uTorrent," nor "BitTorrent," the name of a protocol and a San Francisco-based company. But while the cyberlockers RapidShare and Megaupload are now forbidden, other sites like HotFile and MediaFire are not. Furthermore, you can still find the names of other popular torrent sites, including The Pirate Bay.
TorrentFreak cites a response from RapidShare, who say that "We knew about Google's plans for quite a few weeks now. We embrace that certain search suggestions will not put a wrong complexion on RapidShare anymore, but we are concerned that at the same time the legitimate interests of our users will also be affected."
The company adds that "RapidShare is one of the most popular websites worldwide. Every day hundreds of thousands of users rely on our services to pursue their perfectly legitimate interests. That is why Google has obviously gone too far with censoring the results of its suggest algorithm. A search engine's results should reflect the users' interests and not Google's or anybody else's."
For now, you can still search for torrent information. While your search queries won't autocomplete, the results aren't censored. Yet.
For NDTV Updates
Tuesday, January 25, 2011
Sensitive category blocking now available in three more languages
Since our announcement last August that sensitive category blocking had been expanded to more languages, we’re excited to say the language expansion has gone even further!
This week, publishers in Thai, Turkish, and Russian-speaking countries can now block ads in sensitive categories for all supported languages. The full list of supported languages spans English, French, German, Spanish, Italian, Dutch, Arabic, Japanese, Chinese, Polish, Portuguese, and now Thai, Turkish, and Russian.
With sensitive category blocking, you can prevent ads from up to 11 specific categories from appearing on your pages. Ads in these categories will be blocked if they're in any of the supported languages, regardless of how they've been targeted to your pages.
If you’d like to set up sensitive category blocking, sign in to your AdSense account. We recommend using the new AdSense interface, which you can access by clicking the “Try the new AdSense interface” link that appears in the upper corner of your account. Once you're in the new interface, visit the Allow and block ads tab and choose the Settings page to edit the list of sensitive ad categories you wish you display. To help you understand the impact of applying these filters, this page also shows you the percentage of revenue and ad impressions you've been receiving from each category in the last 30 days.
If you prefer to use the previous version of the AdSense interface, visit the Ad Review Center, located under the 'AdSense Setup' tab. Once you click 'change', you'll be able to see the full list of categories you can block.
For more information about sensitive category blocking, we encourage you to visit our Help Center.
Posted by Dan Stokeley - AdSense Product Manager, Source Adsense Blog
This week, publishers in Thai, Turkish, and Russian-speaking countries can now block ads in sensitive categories for all supported languages. The full list of supported languages spans English, French, German, Spanish, Italian, Dutch, Arabic, Japanese, Chinese, Polish, Portuguese, and now Thai, Turkish, and Russian.
With sensitive category blocking, you can prevent ads from up to 11 specific categories from appearing on your pages. Ads in these categories will be blocked if they're in any of the supported languages, regardless of how they've been targeted to your pages.
If you’d like to set up sensitive category blocking, sign in to your AdSense account. We recommend using the new AdSense interface, which you can access by clicking the “Try the new AdSense interface” link that appears in the upper corner of your account. Once you're in the new interface, visit the Allow and block ads tab and choose the Settings page to edit the list of sensitive ad categories you wish you display. To help you understand the impact of applying these filters, this page also shows you the percentage of revenue and ad impressions you've been receiving from each category in the last 30 days.
If you prefer to use the previous version of the AdSense interface, visit the Ad Review Center, located under the 'AdSense Setup' tab. Once you click 'change', you'll be able to see the full list of categories you can block.
For more information about sensitive category blocking, we encourage you to visit our Help Center.
Posted by Dan Stokeley - AdSense Product Manager, Source Adsense Blog
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