Monday, January 31, 2011 | 12:00 AM
If you're interested in creating a stronger online brand presence or drawing a high volume of traffic to your site, YouTube can help you accomplish both by giving you access to the world's largest online video-streaming and -sharing community. YouTube can further enhance your current online advertising campaigns with millions of ad impressions and video ad streaming opportunities so that you can create the high-profile online presence that your website needs.
There are now a number of ways in which you can raise your profile as an advertiser using YouTube. During a live course on the Adwords Online Classroom (UK), you'll learn about the different methods of targeting YouTube and how to make the most out of any existing presence you may already have on YouTube.
This live course will be presented by a YouTube Specialist and is appropriate for all advertisers interested in growing their profile on YouTube. It will take place on Wednesday, February 2, 2011, from 3 pm to 4 pm GMT (7 am to 8 am PST).
If you’re interested, make sure to sign up now!
Posted by Lisa Shieh, Inside AdWords crew
Monday, January 31, 2011
Sunday, January 30, 2011
Google starts to censor torrent-related search queries
Searching for file-sharing information via Google is going to take a little bit more effort now, thanks to new steps taken by the search engine to remove all sorts of references to torrents from its instant search and autocomplete features.
In December, Google said it was taking steps towards "making copyright work better online." Among other things, it promised that "terms that are closely associated with piracy" would no longer appear in autocompletes.
Although it may be seen as an effort to crack down on illegal file sharing, the move is a troubling one, particularly for those who provide BitTorrent services. No surprise, these companies are quick to point out that there are many legitimate uses for torrents.
Forbidden from Autocomplete Arbitrarily?
Part of the problem with this new implementation, as TorrentFreak noted when it broke the story, the list of banned terms is "seemingly arbitrary." No version of the word "torrent" will work for instant search - neither the software "uTorrent," nor "BitTorrent," the name of a protocol and a San Francisco-based company. But while the cyberlockers RapidShare and Megaupload are now forbidden, other sites like HotFile and MediaFire are not. Furthermore, you can still find the names of other popular torrent sites, including The Pirate Bay.
TorrentFreak cites a response from RapidShare, who say that "We knew about Google's plans for quite a few weeks now. We embrace that certain search suggestions will not put a wrong complexion on RapidShare anymore, but we are concerned that at the same time the legitimate interests of our users will also be affected."
The company adds that "RapidShare is one of the most popular websites worldwide. Every day hundreds of thousands of users rely on our services to pursue their perfectly legitimate interests. That is why Google has obviously gone too far with censoring the results of its suggest algorithm. A search engine's results should reflect the users' interests and not Google's or anybody else's."
For now, you can still search for torrent information. While your search queries won't autocomplete, the results aren't censored. Yet.
For NDTV Updates
In December, Google said it was taking steps towards "making copyright work better online." Among other things, it promised that "terms that are closely associated with piracy" would no longer appear in autocompletes.
Although it may be seen as an effort to crack down on illegal file sharing, the move is a troubling one, particularly for those who provide BitTorrent services. No surprise, these companies are quick to point out that there are many legitimate uses for torrents.
Forbidden from Autocomplete Arbitrarily?
Part of the problem with this new implementation, as TorrentFreak noted when it broke the story, the list of banned terms is "seemingly arbitrary." No version of the word "torrent" will work for instant search - neither the software "uTorrent," nor "BitTorrent," the name of a protocol and a San Francisco-based company. But while the cyberlockers RapidShare and Megaupload are now forbidden, other sites like HotFile and MediaFire are not. Furthermore, you can still find the names of other popular torrent sites, including The Pirate Bay.
TorrentFreak cites a response from RapidShare, who say that "We knew about Google's plans for quite a few weeks now. We embrace that certain search suggestions will not put a wrong complexion on RapidShare anymore, but we are concerned that at the same time the legitimate interests of our users will also be affected."
The company adds that "RapidShare is one of the most popular websites worldwide. Every day hundreds of thousands of users rely on our services to pursue their perfectly legitimate interests. That is why Google has obviously gone too far with censoring the results of its suggest algorithm. A search engine's results should reflect the users' interests and not Google's or anybody else's."
For now, you can still search for torrent information. While your search queries won't autocomplete, the results aren't censored. Yet.
For NDTV Updates
Tuesday, January 25, 2011
Sensitive category blocking now available in three more languages
Since our announcement last August that sensitive category blocking had been expanded to more languages, we’re excited to say the language expansion has gone even further!
This week, publishers in Thai, Turkish, and Russian-speaking countries can now block ads in sensitive categories for all supported languages. The full list of supported languages spans English, French, German, Spanish, Italian, Dutch, Arabic, Japanese, Chinese, Polish, Portuguese, and now Thai, Turkish, and Russian.
With sensitive category blocking, you can prevent ads from up to 11 specific categories from appearing on your pages. Ads in these categories will be blocked if they're in any of the supported languages, regardless of how they've been targeted to your pages.
If you’d like to set up sensitive category blocking, sign in to your AdSense account. We recommend using the new AdSense interface, which you can access by clicking the “Try the new AdSense interface” link that appears in the upper corner of your account. Once you're in the new interface, visit the Allow and block ads tab and choose the Settings page to edit the list of sensitive ad categories you wish you display. To help you understand the impact of applying these filters, this page also shows you the percentage of revenue and ad impressions you've been receiving from each category in the last 30 days.
If you prefer to use the previous version of the AdSense interface, visit the Ad Review Center, located under the 'AdSense Setup' tab. Once you click 'change', you'll be able to see the full list of categories you can block.
For more information about sensitive category blocking, we encourage you to visit our Help Center.
Posted by Dan Stokeley - AdSense Product Manager, Source Adsense Blog
This week, publishers in Thai, Turkish, and Russian-speaking countries can now block ads in sensitive categories for all supported languages. The full list of supported languages spans English, French, German, Spanish, Italian, Dutch, Arabic, Japanese, Chinese, Polish, Portuguese, and now Thai, Turkish, and Russian.
With sensitive category blocking, you can prevent ads from up to 11 specific categories from appearing on your pages. Ads in these categories will be blocked if they're in any of the supported languages, regardless of how they've been targeted to your pages.
If you’d like to set up sensitive category blocking, sign in to your AdSense account. We recommend using the new AdSense interface, which you can access by clicking the “Try the new AdSense interface” link that appears in the upper corner of your account. Once you're in the new interface, visit the Allow and block ads tab and choose the Settings page to edit the list of sensitive ad categories you wish you display. To help you understand the impact of applying these filters, this page also shows you the percentage of revenue and ad impressions you've been receiving from each category in the last 30 days.
If you prefer to use the previous version of the AdSense interface, visit the Ad Review Center, located under the 'AdSense Setup' tab. Once you click 'change', you'll be able to see the full list of categories you can block.
For more information about sensitive category blocking, we encourage you to visit our Help Center.
Posted by Dan Stokeley - AdSense Product Manager, Source Adsense Blog
Sunday, January 9, 2011
Fresh year, fresh start
Welcome to 2011! Though it may be hard to stick to all of your New Year's resolutions (we can’t say no to donuts either) we want to help keep you on track by giving you ten quick and easy AdSense resolutions you can be sure to keep:
* Use the new AdSense interface to get more insight, control, and efficiency with your account.
* Enable text and image ads so all available advertisers can bid to appear on your site.
* Use wider ad units which are more reader-friendly and used by more advertisers
* Place ads above the fold and maximize your coverage with three standard AdSense for content ad units, three link units, and two AdSense for search boxes on each page of your site.
* Use channels to measure the outcome of any tests you run by grouping and tracking ad units as you choose.
* Turn those channels into ad placements so advertisers can pick specific groups of ad units on your site that they want to target.
* Go through the AdSense checklist to learn about new AdSense features and brush up on your program knowledge.
* Follow us on Twitter to get quick updates on the latest features, AdSense tips, and Google highlights.
* Join the conversation in the Help Forum to connect with other publishers and get your questions answered.
* Bookmark our troubleshooter so you can quickly diagnose and fix the issue should ads stop showing on your site.
Over here in AdSense, we have some resolutions of our own to keep. Our top priority is to focus on growing and strengthening our relationships with all of you, our valued publishers. We’re working on ways to make Google’s publisher solutions more seamless and integrated, so you don’t miss any opportunities to maximize revenue and enhance your online content. The recent launch of the new AdSense interface is just the start of what the new year holds for future improvements. We’re constantly innovating and we encourage you to do the same.
We hope these tips help you start the year off with a bang. And treat yourself to a donut with the extra revenue you earn -- we promise not to tell.
Posted by Katrina Kurnit - Inside AdSense team http://adsense.blogspot.com/2011/01/fresh-year-fresh-start.html
* Use the new AdSense interface to get more insight, control, and efficiency with your account.
* Enable text and image ads so all available advertisers can bid to appear on your site.
* Use wider ad units which are more reader-friendly and used by more advertisers
* Place ads above the fold and maximize your coverage with three standard AdSense for content ad units, three link units, and two AdSense for search boxes on each page of your site.
* Use channels to measure the outcome of any tests you run by grouping and tracking ad units as you choose.
* Turn those channels into ad placements so advertisers can pick specific groups of ad units on your site that they want to target.
* Go through the AdSense checklist to learn about new AdSense features and brush up on your program knowledge.
* Follow us on Twitter to get quick updates on the latest features, AdSense tips, and Google highlights.
* Join the conversation in the Help Forum to connect with other publishers and get your questions answered.
* Bookmark our troubleshooter so you can quickly diagnose and fix the issue should ads stop showing on your site.
Over here in AdSense, we have some resolutions of our own to keep. Our top priority is to focus on growing and strengthening our relationships with all of you, our valued publishers. We’re working on ways to make Google’s publisher solutions more seamless and integrated, so you don’t miss any opportunities to maximize revenue and enhance your online content. The recent launch of the new AdSense interface is just the start of what the new year holds for future improvements. We’re constantly innovating and we encourage you to do the same.
We hope these tips help you start the year off with a bang. And treat yourself to a donut with the extra revenue you earn -- we promise not to tell.
Posted by Katrina Kurnit - Inside AdSense team http://adsense.blogspot.com/2011/01/fresh-year-fresh-start.html
Thursday, December 9, 2010
Improve your AdSense implementation for the holidays
Tuesday, December 07, 2010 | 8:50:00 AM
The holidays are drawing near. As advertisers try to reach more potential customers, now is the best time to increase ad coverage on the pages of your site.
We want to work with you to help optimize your AdSense implementation, and have provided our top optimization tips below. If you’re interested in trying out some of these suggestions, please sign up before December 15th, 2010. An AdSense optimization specialist will contact you by email or phone to implement the tips you want to try, and we may feature some of you on our Inside AdSense blog!
First, we want to remind you that you're allowed to put three standard AdSense for content ad units, three link units, and two AdSense for search boxes on each page of your site.
Choose the right ad units for your pages.
As a general rule of thumb, wider ad units perform better because they:
* Are easier for users to read and interact with
* Allow more ads to be displayed within a unit
* Are preferred by advertisers designing image or video ads
Also, remember to opt in to display text and image ads, as this increases the pool of advertisers competing to appear on your site.
Improve your AdSense implementation by increasing ad coverage on your site.
* Put ads on pages that don’t currently have any, as this increases the chances of monetizing your site’s traffic. This is especially true for the high traffic areas of your site.
* Our data shows that placing ads within the page content or article text, or near the navigational areas of your site, can strongly increase ad performance, since it gives your users relevant ads alongside the great content that they’re used to.
* Use link units to monetize the smaller areas on your site.
* Above all: the most effective change you can make is to put at least one ad unit above the fold -- the section of the page users see without scrolling down.
Don’t forget to sign up! We'll then check your site and get back to you.
We look forward to seeing your implementations!
Posted by Nathaniel Kolenberg - Inside AdSense team
The holidays are drawing near. As advertisers try to reach more potential customers, now is the best time to increase ad coverage on the pages of your site.
We want to work with you to help optimize your AdSense implementation, and have provided our top optimization tips below. If you’re interested in trying out some of these suggestions, please sign up before December 15th, 2010. An AdSense optimization specialist will contact you by email or phone to implement the tips you want to try, and we may feature some of you on our Inside AdSense blog!
First, we want to remind you that you're allowed to put three standard AdSense for content ad units, three link units, and two AdSense for search boxes on each page of your site.
Choose the right ad units for your pages.
As a general rule of thumb, wider ad units perform better because they:
* Are easier for users to read and interact with
* Allow more ads to be displayed within a unit
* Are preferred by advertisers designing image or video ads
Also, remember to opt in to display text and image ads, as this increases the pool of advertisers competing to appear on your site.
Improve your AdSense implementation by increasing ad coverage on your site.
* Put ads on pages that don’t currently have any, as this increases the chances of monetizing your site’s traffic. This is especially true for the high traffic areas of your site.
* Our data shows that placing ads within the page content or article text, or near the navigational areas of your site, can strongly increase ad performance, since it gives your users relevant ads alongside the great content that they’re used to.
* Use link units to monetize the smaller areas on your site.
* Above all: the most effective change you can make is to put at least one ad unit above the fold -- the section of the page users see without scrolling down.
Don’t forget to sign up! We'll then check your site and get back to you.
We look forward to seeing your implementations!
Posted by Nathaniel Kolenberg - Inside AdSense team
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