Save time with Shared Campaign Extensions

Earlier this year we introduced the Ad extensions tab to help you manage and track your campaign extensions in AdWords. Now, in addition to showing statistics for your campaign extensions, the Ad extensions tab lets you share extensions between campaigns.

Shared extensions allow you to use the same extensions information across multiple campaigns, saving you the time and effort of manually recreating extensions one at a time per campaign. For example, if you’ve set up Ad Sitelinks in one of your campaigns, you may want to use the same settings for a new campaign. Rather than copying each link and pasting it over one at a time to the new campaign, now you can share your Ad Sitelinks settings from your existing campaign to the new one.

What’s more, if you need to change part of your extension later (for example, to change the URL for one of the Ad Sitelinks), you only need to change the extension once and all campaigns sharing that extension will be automatically updated.

Any extension you add is automatically available for sharing between campaigns. To add a shared extension to a campaign, visit the Ad extensions tab for the destination campaign. Then, select the extension type from the drop down box, and click 'New extension.'



You’ll see the option to choose one of your existing extensions from another campaign, or to create a new extension. Choose the extensions you’d like to use, click save, and you’re done.



To learn more about shared extensions, please visit the AdWords help center.

The new AdSense interface: More insights

Now that you’ve had some time to dive deeper into the new AdSense interface, we want to be sure that you’re taking advantage of the additional insights at your disposal to help you make smart business decisions. You can now customize graphs and run detailed performance reports to analyze the amount you've made from various ad formats, ad sizes, bid types, and more. Watch this video for additional information:



Source: http://adsense.blogspot.com/

The new AdSense interface: Take the tour

To help you learn more about the new AdSense interface, we’ve created a series of videos that focus on different features and benefits now available to you. Over the next few weeks, we’ll post new videos to the blog to ensure you learn all about the greater insights, control, and efficiency now at your fingertips. Today, we invite you to take a tour of the new AdSense interface. Check out an overview of the improvements we've made and the new features we've added:



Source: http://adsense.blogspot.com/

AdWords Call Metrics

What It Is:

AdWords call metrics is a new feature that lets you measure the number of phone calls generated by your AdWords campaigns. Using the technology behind Google Voice, call metrics creates a unique phone number for each of your campaigns which is automatically inserted into your ad when it appears on Google.com, on both desktop computers & high-end mobile devices.

When a potential customer calls the number in your ad, AdWords notes that the call took place. Then, when you view your AdWords reports, you'll see the number of calls you received and other metrics, including call duration.

Why You'd Use It:



With insight into how many calls your ads are generating, you’ll get a better understanding of the value that AdWords is bringing to your business. At the same time, featuring a phone number in your ad will give your potential customers another way to reach you.

Availability

Call metrics is currently available to a limited number of advertisers. If call metrics is available in your account, you'll find this option in the 'Phone extensions' section of your 'Ad extensions' tab.

If call metrics is not available in your account and you'd like to use this feature, please sign up here. We plan to make call metrics available to more advertisers in the coming months and will let you know when it's available in your account.


Source: http://www.google.com/ads/innovations/callmetrics.html

Measure the phone calls you get from AdWords

What if you found out that your AdWords campaigns were bringing you more customers than you realized?

Zac Stafford, Senior Search Strategist at Nina Hale Search Marketing in Minneapolis, MN, recently discovered that this was true for his client, modern furniture retailer Room & Board. Stafford saw some encouraging results as an early beta tester of AdWords call metrics, a new feature that automatically includes a unique phone number in your ads to measure the calls that you receive from AdWords.

“By cross-checking our call metrics reports with our sales records, we saw that half the people who called the toll free number in our ad purchased online but the other half purchased in a store. Before using call metrics, we determined our ROI just by looking at the online sales numbers. Now we have proof that online search ad campaigns drive in-store purchases.”

Today we're announcing that AdWords call metrics is available for more advertisers, making it easier than ever to measure the phone calls that AdWords generates for your business. Using the technology behind Google Voice, call metrics assigns your campaign a unique phone number which is automatically inserted into your ad on both desktop and high-end mobile devices, where the number is clickable.



When a user calls the number in your ad, the call is automatically routed to your business, and AdWords notes that this call took place. Then, when you look at your AdWords reports, you’ll see the number of calls generated by each campaign, call duration, and in the near future, caller area code. You'll still only pay for clicks on your ads, but we intend to charge for call metrics in the future.

Once you know where your calls are coming from, you can refine your marketing strategy to make sure you’re getting the most out of your ads. For example, you could test different ad text variations to see which results in the most calls or reallocate budget to campaigns that truly bring you the highest ROI.

Currently, call metrics is only available to a limited number of US advertisers. We plan to make the feature available to more advertisers in the coming months. To find out if call metrics is available in your account and to learn more about the feature, visit Google Ad Innovations.

Source: http://adwords.blogspot.com