AOL, buyout firms mulling bid for Yahoo

Yahoo Inc.'s inability to snap out of a financial funk may be about to turn the embattled Internet company into a takeover target for the second time in less than three years.

That possibility, floated in a story posted online late Wednesday by The Wall Street Journal, lifted Yahoo's shares by nearly 13 percent in Wednesday's after-hours trading.

After snubbing a $47.5 billion buyout offer from the much larger Microsoft Corp. in 2008, Yahoo this time may find itself being courted by a smaller rival with its own problems, AOL Inc.

If Yahoo gets another offer, it will likely be for considerably less than what the company could have gotten had it embraced Microsoft. Yahoo's market value now is less than $25 billion, even after factoring in the runup from the takeover speculation.

Still, it appears AOL realizes it would need to bring in more financial muscle to get a deal done. The company, based in New York, is discussing the possible Yahoo offer with several firms that specialize in buying companies whose stocks have fallen out of favor, according to the Journal.

Source:- http://news.yahoo.com/s/ap/20101014/ap_on_hi_te/us_tec_yahoo_aol

Google Dance 2010-2011

What is Google Dance?

“Google Dance” is nothing but a term used to depict major index update by Google search engine.

The Reason webmasters and Search Engine Optimizers were interested in the dance is to know keyword positions on Google in future by checking the other Google servers as they use to be updated before the main server google.com. If you have added new pages and want to know if they have been indexed, checking Google data centers will provide you an image of your page in future SERP’s.

The Google data centers do not receive the new Google update index at the same time. The new Google update index is transferred to one Google data center after the other. If you check the results from one server to another during the Google update they will differ, and it changes as each Google server is updated, hence the term, Google Dance.

Google Dance – Every Minute, Every Time!

Earlier webmasters used to wait for “Google dance” to see their ranking updates and Page rank update whether it’s been increased or decreased, but now a days you rarely hear people are talking about Google Dance. Comparatively, now Google’s minor updates are done throughout the day which includes index update every minute and algorithmic update several times in a month. google-dance

“From the summer of 2000 to the summer of 2003, index updates tended to happen about once a month. The resulting changes were called the Google Dance. The Google Dance occurred over the course of 6-8 days because each data center in turn had to be taken out of rotation and loaded with an entirely new web index, and that took time. In the summer of 2003 (the Google Dance called “Update Fritz”), Google switched to an index that was incrementally updated every day (or faster). Instead of a monolithic monthly event, the Google would refresh some of its index pretty much every day, which generated much smaller day-to-day changes that some people called everflux.
Over the years, Google’s indexing has been streamlined, to the point where most regular people don’t even notice the index updating. As a result, the terms “everflux,” “Google Dance,” and “index update” are hardly ever used anymore (or they’re used incorrectly). Instead, most SEOs talk about algorithm updates or data updates/refreshes. Most data refreshes are index updates, although occasionally a data refresh will happen outside of the day-to-day index updates. For example, updated backlinks and PageRanks are made visible every 3-4 months.” Said by Matt Cutts.

Source:- resultrix.com

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A Look Ahead at the Transition to Microsoft adCenter

The latest update on the search alliance, and what advertisers will be doing once the transition window opens

As we approach the beginning of the Yahoo! Search Marketing account transitions to the Microsoft Advertising adCenter platform, we wanted to share more details on what self-service advertisers will be doing to prepare for the changes to come. Here are some things to begin thinking about:

adCenter account creation

Soon, you’ll need to either create a new adCenter account, or link an existing adCenter account to your Yahoo! Search Marketing account. Later this month, advertisers will see an “adCenter” tab within their Yahoo! Search Marketing accounts. Clicking there will take you to the beginning of the account transition process, where we’ll walk you through the simple steps to create or link accounts.

Budgeting

Once you create your adCenter account, it will be active and your ads will be eligible to serve on Bing right away. As a result, you’ll be managing both your new adCenter account and your existing Yahoo! Search Marketing account in parallel until ad serving for Yahoo! traffic transitions to adCenter, so plan to budget accordingly.

Microsoft Silverlight

Using Microsoft’s Silverlight, a web application framework similar to Adobe Flash, you’ll be able to see and address key differences between your Yahoo! and adCenter accounts as you transition. Download Silverlight now.

The organic search transition

Yahoo! organic (non-paid) search results will be powered by Bing as early as late August. If organic search results are an important source of referrals to your website, you’ll want to make sure that you’re prepared for this change. For more details, check out this earlier blog post.

Yahoo! will email a confirmation to advertisers once the adCenter tab becomes available and the organic search transition is complete. Please note: Advertisers with a Yahoo! account manager will get the direct assistance of their AM for their transition activities.

Additional resources

* Search Alliance Video – For a fun new way to see how the Yahoo! and Microsoft Search Alliance can benefit you, watch this animated video.
* Transition Center – The Yahoo! Transition Center includes articles and downloadable materials designed to help Yahoo! advertisers learn more about their transition to adCenter.

We are committed to making this transition as seamless and beneficial for you as possible. We appreciate your business, and look forward to bringing you the benefits of the Yahoo! and Microsoft Search Alliance.

Source:- http://www.ysmblog.com/blog/2010/08/05/a-look-ahead-at-the-transition-to-microsoft-adcenter/?swp=1&ref=MktngAlert