The latest update on the search alliance, and what advertisers will be doing once the transition window opens
As we approach the beginning of the Yahoo! Search Marketing account transitions to the Microsoft Advertising adCenter platform, we wanted to share more details on what self-service advertisers will be doing to prepare for the changes to come. Here are some things to begin thinking about:
adCenter account creation
Soon, you’ll need to either create a new adCenter account, or link an existing adCenter account to your Yahoo! Search Marketing account. Later this month, advertisers will see an “adCenter” tab within their Yahoo! Search Marketing accounts. Clicking there will take you to the beginning of the account transition process, where we’ll walk you through the simple steps to create or link accounts.
Budgeting
Once you create your adCenter account, it will be active and your ads will be eligible to serve on Bing right away. As a result, you’ll be managing both your new adCenter account and your existing Yahoo! Search Marketing account in parallel until ad serving for Yahoo! traffic transitions to adCenter, so plan to budget accordingly.
Microsoft Silverlight
Using Microsoft’s Silverlight, a web application framework similar to Adobe Flash, you’ll be able to see and address key differences between your Yahoo! and adCenter accounts as you transition. Download Silverlight now.
The organic search transition
Yahoo! organic (non-paid) search results will be powered by Bing as early as late August. If organic search results are an important source of referrals to your website, you’ll want to make sure that you’re prepared for this change. For more details, check out this earlier blog post.
Yahoo! will email a confirmation to advertisers once the adCenter tab becomes available and the organic search transition is complete. Please note: Advertisers with a Yahoo! account manager will get the direct assistance of their AM for their transition activities.
Additional resources
* Search Alliance Video – For a fun new way to see how the Yahoo! and Microsoft Search Alliance can benefit you, watch this animated video.
* Transition Center – The Yahoo! Transition Center includes articles and downloadable materials designed to help Yahoo! advertisers learn more about their transition to adCenter.
We are committed to making this transition as seamless and beneficial for you as possible. We appreciate your business, and look forward to bringing you the benefits of the Yahoo! and Microsoft Search Alliance.
Source:- http://www.ysmblog.com/blog/2010/08/05/a-look-ahead-at-the-transition-to-microsoft-adcenter/?swp=1&ref=MktngAlert
Saturday, August 7, 2010
A Look Ahead at the Transition to Microsoft adCenter
The latest update on the search alliance, and what advertisers will be doing once the transition window opens
As we approach the beginning of the Yahoo! Search Marketing account transitions to the Microsoft Advertising adCenter platform, we wanted to share more details on what self-service advertisers will be doing to prepare for the changes to come. Here are some things to begin thinking about:
adCenter account creation
Soon, you’ll need to either create a new adCenter account, or link an existing adCenter account to your Yahoo! Search Marketing account. Later this month, advertisers will see an “adCenter” tab within their Yahoo! Search Marketing accounts. Clicking there will take you to the beginning of the account transition process, where we’ll walk you through the simple steps to create or link accounts.
Budgeting
Once you create your adCenter account, it will be active and your ads will be eligible to serve on Bing right away. As a result, you’ll be managing both your new adCenter account and your existing Yahoo! Search Marketing account in parallel until ad serving for Yahoo! traffic transitions to adCenter, so plan to budget accordingly.
Microsoft Silverlight
Using Microsoft’s Silverlight, a web application framework similar to Adobe Flash, you’ll be able to see and address key differences between your Yahoo! and adCenter accounts as you transition. Download Silverlight now.
The organic search transition
Yahoo! organic (non-paid) search results will be powered by Bing as early as late August. If organic search results are an important source of referrals to your website, you’ll want to make sure that you’re prepared for this change. For more details, check out this earlier blog post.
Yahoo! will email a confirmation to advertisers once the adCenter tab becomes available and the organic search transition is complete. Please note: Advertisers with a Yahoo! account manager will get the direct assistance of their AM for their transition activities.
Additional resources
* Search Alliance Video – For a fun new way to see how the Yahoo! and Microsoft Search Alliance can benefit you, watch this animated video.
* Transition Center – The Yahoo! Transition Center includes articles and downloadable materials designed to help Yahoo! advertisers learn more about their transition to adCenter.
We are committed to making this transition as seamless and beneficial for you as possible. We appreciate your business, and look forward to bringing you the benefits of the Yahoo! and Microsoft Search Alliance.
Source:- http://www.ysmblog.com/blog/2010/08/05/a-look-ahead-at-the-transition-to-microsoft-adcenter/?swp=1&ref=MktngAlert
As we approach the beginning of the Yahoo! Search Marketing account transitions to the Microsoft Advertising adCenter platform, we wanted to share more details on what self-service advertisers will be doing to prepare for the changes to come. Here are some things to begin thinking about:
adCenter account creation
Soon, you’ll need to either create a new adCenter account, or link an existing adCenter account to your Yahoo! Search Marketing account. Later this month, advertisers will see an “adCenter” tab within their Yahoo! Search Marketing accounts. Clicking there will take you to the beginning of the account transition process, where we’ll walk you through the simple steps to create or link accounts.
Budgeting
Once you create your adCenter account, it will be active and your ads will be eligible to serve on Bing right away. As a result, you’ll be managing both your new adCenter account and your existing Yahoo! Search Marketing account in parallel until ad serving for Yahoo! traffic transitions to adCenter, so plan to budget accordingly.
Microsoft Silverlight
Using Microsoft’s Silverlight, a web application framework similar to Adobe Flash, you’ll be able to see and address key differences between your Yahoo! and adCenter accounts as you transition. Download Silverlight now.
The organic search transition
Yahoo! organic (non-paid) search results will be powered by Bing as early as late August. If organic search results are an important source of referrals to your website, you’ll want to make sure that you’re prepared for this change. For more details, check out this earlier blog post.
Yahoo! will email a confirmation to advertisers once the adCenter tab becomes available and the organic search transition is complete. Please note: Advertisers with a Yahoo! account manager will get the direct assistance of their AM for their transition activities.
Additional resources
* Search Alliance Video – For a fun new way to see how the Yahoo! and Microsoft Search Alliance can benefit you, watch this animated video.
* Transition Center – The Yahoo! Transition Center includes articles and downloadable materials designed to help Yahoo! advertisers learn more about their transition to adCenter.
We are committed to making this transition as seamless and beneficial for you as possible. We appreciate your business, and look forward to bringing you the benefits of the Yahoo! and Microsoft Search Alliance.
Source:- http://www.ysmblog.com/blog/2010/08/05/a-look-ahead-at-the-transition-to-microsoft-adcenter/?swp=1&ref=MktngAlert
Friday, August 6, 2010
Yahoo! and Microsoft Search Alliance
As part of the Yahoo! and Microsoft Search Alliance, you will eventually transition to using the Microsoft adCenter platform. The Yahoo! Transition Center will help you stay informed about this important change. Please bookmark this page to easily access future updates.
Wednesday, August 4, 2010
Microsoft Windows 7 tablets to rival iPad
Microsoft Corp Chief Executive Steve Ballmer touted new tablet-style Windows devices from more than a dozen manufacturers at a conference, underlining the giant software company's eagerness to counter the explosion of interest in Apple Inc's iPad.
New tablet or slate devices -- small, hand-held, wireless computers -- running Microsoft's Windows 7 operating system are in the pipeline from Acer Inc, Dell Inc, Samsung Electronics Co Ltd, Toshiba Corp, Sony Corp and several other PC makers, Ballmer said at the company's annual partner conference in Washington, DC, which was webcast.
"This year, one of the most important things that we will do in the smart device category is really push forward with Windows 7-based slates," said Ballmer. "This is a terribly important area for us."
Apple's iPad, launched in April, has already sold more than 2 million units worldwide, and threatens to take customers away from Microsoft-dominated desktop computing.
A notable exception to Ballmer's list was Hewlett-Packard Co, which has said it plans to build slate devices running the operating system devised by Palm Inc, which HP bought this year.
Source:- Timesofindia Jul 13, 2010, 10.56am IST
New tablet or slate devices -- small, hand-held, wireless computers -- running Microsoft's Windows 7 operating system are in the pipeline from Acer Inc, Dell Inc, Samsung Electronics Co Ltd, Toshiba Corp, Sony Corp and several other PC makers, Ballmer said at the company's annual partner conference in Washington, DC, which was webcast.
"This year, one of the most important things that we will do in the smart device category is really push forward with Windows 7-based slates," said Ballmer. "This is a terribly important area for us."
Apple's iPad, launched in April, has already sold more than 2 million units worldwide, and threatens to take customers away from Microsoft-dominated desktop computing.
A notable exception to Ballmer's list was Hewlett-Packard Co, which has said it plans to build slate devices running the operating system devised by Palm Inc, which HP bought this year.
Source:- Timesofindia Jul 13, 2010, 10.56am IST
Tuesday, August 3, 2010
Attend a Back to School Shopping Webinar to Help Improve Your Results
Date & Time
Date: Thu, Aug 5, 2010
Time: 11:00 AM PDT
Duration: 1 hour
Host(s): Yahoo! Advertising
Meeting Description:
It's not too late to learn tips and best practices to boost your back to school campaigns. JoinYahoo! for a back to school webinar focusing on valuable insights related to how consumers relate to online deals and promotions. Also get an overview of search trends, as well as best practices that can help you make the most of your back to school campaigns. Please join us for this free webinar! For More
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