Wednesday, August 17, 2011 | 3:00 PM
Labels: ValueTrack
Today, we're announcing a small update to ValueTrack, a feature for those of you who use third-party tracking software or have access to your web logs. With the new additional ValueTrack parameter we’ve recently added, {adposition}, you can now see the position on the page that your ad appeared in.
Starting now, your destination URL can include the {adposition} parameter. The {adposition} parameter works for search campaigns and google.com. Here's a quick example of how you might use this parameter:
Let's say you have a search campaign. If your website is www.example.com, you can use the new and existing ValueTrack parameters in your AdWords campaign to set the destination URL to: http://www.example.com/?adpos={adposition}.
When you receive a click, your display URL will show in your logs with the ad position replaced with values such as:
“1t2” = page 1, top, position 2
“1s3” = page 1, side, position 3
In cases where we cannot return this info (e.g. Display Network), we will show “none”.
Here are examples of what you may see in your logs:
http://www.example.com/?adpos=1t2
http://www.example.com/?adpos=1s3
http://www.example.com/?adpos=none
To learn more about all of the ValueTrack parameters and see additional examples, visit the AdWords Help Center.
Posted by Andrew Truong, Inside AdWords crew
Sunday, August 21, 2011
Wednesday, August 10, 2011
Get the benefits of AdWords Business Credit
Get the benefits of AdWords Business Credit
Dear Valued Customer,
In a small business, opportunities come fast... and go even faster. Google has partnered with World Financial Capital Bank to offer you the opportunity to apply for an AdWords Business Credit account, a dedicated credit card just for Google AdWords that gives you the control and purchasing power you need to grow your business online.
A generous credit limit will accommodate your advertising budget and help you avoid interruptions to your AdWords campaigns. And convenient minimum monthly payments give you the flexibility to expand your business at the pace that’s right for you.
With AdWords Business Credit you'll get:
• A competitive 8.99% fixed APR*
• No annual fee
• 24/7 access to online account services
It’s easy to get started. Once your application is approved and you receive your card in the mail, simply add the card to your AdWords account as your primary form of payment. And since it’s a dedicated credit card for your Google AdWords account, you won’t miss out when potential customers are searching for you on Google.
To learn more about how AdWords Business Credit can work for you, please call 1-877-456-9995 or visit http://adwords.google.com/support/aw/bin/topic.py?topic=1342054.
Google bringing back Realtime Search with Google+ updates
Google will soon revive its Realtime Search feature, reports Mashable. The social media blog quoted Google Fellow Amit Singhal saying that the Google Search team was "actively working" on bringing the product back.
Singhal said that Google was also experimenting with adding data from its newly launched social networking service Google+ and other sources to Realtime Search.
The search engine giant had temporarily disabled the feature in early July soon after the launch of Google+.
Google Realtime Search allowed users to users to find real-time updates from Twitter, Facebook, FriendFeed and other social networking sites.
Source:- http://ibnlive.in.com/news/google-to-bring-back-realtime-search/173020-11.html
Singhal said that Google was also experimenting with adding data from its newly launched social networking service Google+ and other sources to Realtime Search.
The search engine giant had temporarily disabled the feature in early July soon after the launch of Google+.
Google Realtime Search allowed users to users to find real-time updates from Twitter, Facebook, FriendFeed and other social networking sites.
Source:- http://ibnlive.in.com/news/google-to-bring-back-realtime-search/173020-11.html
Sunday, July 31, 2011
What is the +1 button?
The +1 button lets users recommend the content they like on the web, helping to improve Google search for their friends and contacts. It appears on Google search, Google search ads, and other sites across the web.
When users click the +1 button for a particular webpage, their names and profile pictures will appear as part of personal annotations in their friends and contacts’ search results. Users will see their names and pictures beneath the ads and organic links associated with the webpage. The final landing page’s URL can also appear on the Google profile of any user who +1's your ad or organic result and chooses to share +1's on her profile.
Whenever possible, the +1 button is associated with a site’s final landing page. This means a user can recommend a webpage by clicking the +1 button on that page, or the +1 button next to a Google search ad or search result associated with that page. For example, if a user +1's an organic search result with the same final landing page as your ad, the +1 count associated with both the organic search result and the search ad will increase.
The +1 button appears globally on Google search.
When users click the +1 button for a particular webpage, their names and profile pictures will appear as part of personal annotations in their friends and contacts’ search results. Users will see their names and pictures beneath the ads and organic links associated with the webpage. The final landing page’s URL can also appear on the Google profile of any user who +1's your ad or organic result and chooses to share +1's on her profile.
Whenever possible, the +1 button is associated with a site’s final landing page. This means a user can recommend a webpage by clicking the +1 button on that page, or the +1 button next to a Google search ad or search result associated with that page. For example, if a user +1's an organic search result with the same final landing page as your ad, the +1 count associated with both the organic search result and the search ad will increase.
The +1 button appears globally on Google search.
Monday, May 23, 2011
Comparison Ads now a part of the new Google Advisor
Back in late 2009, we launched our initial test of AdWords Comparison Ads for Mortgages. With Comparison Ads, we provided a way for you, our advertisers, to create more relevant and targeted offers for users searching on Google.com. For example, using Comparison Ads, a lender can enter offers for users with specific credit ratings, loan amounts, ZIP codes, and more.
Since our initial mortgages launch, we’ve expanded into a number of additional financial areas, including credit cards, checking and savings accounts, and certificates of deposit. We’ve also seen some great recognition of the value that Comparison Ads provides. For example, according to a study done by Leads360, an industry leader in lead management software, mortgage leads from AdWords Comparison Ads converted at a higher rate than from any other source.
Today, we’re excited to announce the launch of Google Advisor, our new user-friendly interface for comparison offers, including AdWords Comparison Ads. Google Advisor is a consumer destination site that helps to guide users through various financial decisions by making it even easier to find and compare relevant offers from qualified financial institutions.
Google Advisor contains offers that come from our Comparison Ads advertisers as well as other sources across the web. By aggregating the most relevant offers and making it easy for users to filter and compare them side-by-side, Google Advisor aims to make financial research faster and easier.
To learn more about Google Advisor, you can read the Official Google Blog post or watch the video below.
At this time, AdWords Comparison Ads remains available only to a limited number of advertisers. Over time, we hope to increase the availability of Comparison Ads to additional advertisers. You can find more information about AdWords Comparison Ads in our Help Center.
Watch http://youtu.be/XBicXcJkra4
Since our initial mortgages launch, we’ve expanded into a number of additional financial areas, including credit cards, checking and savings accounts, and certificates of deposit. We’ve also seen some great recognition of the value that Comparison Ads provides. For example, according to a study done by Leads360, an industry leader in lead management software, mortgage leads from AdWords Comparison Ads converted at a higher rate than from any other source.
Today, we’re excited to announce the launch of Google Advisor, our new user-friendly interface for comparison offers, including AdWords Comparison Ads. Google Advisor is a consumer destination site that helps to guide users through various financial decisions by making it even easier to find and compare relevant offers from qualified financial institutions.
Google Advisor contains offers that come from our Comparison Ads advertisers as well as other sources across the web. By aggregating the most relevant offers and making it easy for users to filter and compare them side-by-side, Google Advisor aims to make financial research faster and easier.
To learn more about Google Advisor, you can read the Official Google Blog post or watch the video below.
At this time, AdWords Comparison Ads remains available only to a limited number of advertisers. Over time, we hope to increase the availability of Comparison Ads to additional advertisers. You can find more information about AdWords Comparison Ads in our Help Center.
Watch http://youtu.be/XBicXcJkra4
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