On Wednesday, May 11th, we’ll be holding a live and interactive webinar about optimising AdWords for the Google Display Network.
The Google Display Network, which reaches over 70% of unique Internet users around the world, allows you to reach potential clients beyond search. It also has the advantage of reaching potential customers at different points of the buying cycle.
This live webinar will make recommendations for the optimal structure for your Google Display Network campaigns and provide various optimisation tips and tools—such as advanced bidding options, interest category marketing, AdWords Campaign Experiments, and reporting—that will help you in the optimisation process. We’ll also discuss using Google Analytics and Website Optimiser to improve campaign performance.
The webinar will be presented by AdWords Specialists as part of the AdWords Online Classroom (UK) and will take place on Wednesday, May 11th, 2011,from 3 pm to 4 pm BST, so make sure to sign up now!
https://googleemea.connectsolutions.com/common/html/registration.html?&host=https://googleemea.connectsolutions.com&eventId=3341594&locale=en
Tuesday, May 10, 2011
Thursday, May 5, 2011
AdWords Editor Version 9.0 released today
Today we’re releasing AdWords Editor Version 9.0, with a number of new features designed to help you make changes across accounts more efficiently and manage new ad features, such as Ad Sitelinks and high-end mobile targeting, at scale. We’ve highlighted key changes below. More details are available in the AdWords Editor Version 9.0 release notes.
AdWords Editor Version 9.0 highlights:
Scalably manage Ad Sitelinks
Version 9.0 provides full support for Ad Sitelinks, including downloading and uploading to your account, making edits, checking changes, and importing and exporting.
Improved Add/Update Multiple and Import CSV tools
When entering new data using the Add/Update Multiple tool, you can now enter your data with the columns in any order, assign the appropriate headers to each column, select the option to remember the order of your columns for your next import, and approve or cancel the changes in the account in one click. In addition, Import CSV now includes the option to Paste Text as well as to import From File.
Set high-end mobile targeting options
AdWords Editor now supports the ability to set campaigns to target high-end mobile devices (including Android, iPhone, iPad, and Palm) and carriers in Campaign Settings.
Better manage multiple accounts and MCCs
To help you better manage multiple accounts, AdWords Editor now offers sort and search for accounts, select and remove multiple accounts, and a new dropdown menu above the Account tree in AdWords Editor that displays recently accessed accounts, so you can quickly switch to any one of them.
In addition, when adding an MCC account to the Add New AdWords Account dialog, you can search within the list of available child accounts, display extra columns, and move up to a different level in the MCC account hierarchy.
More easily find and make bulk changes to negative keywords, placements, or audiences
To more easily locate and manage negative keywords, placements, or audiences in your account, we’ve changed the way we display Negatives in AdWords Editor. The Negatives tab has been removed, and you can instead toggle between displaying negative or positive keywords, placements, or audiences by clicking the Positives or Negatives switch on each item’s respective tab.
The Select Duplicates button is now available for negative keywords when in the Duplicate keywords view mode.
The next time you log into your AdWords Editor account, you'll be prompted to upgrade. You may also download Version 9.0 from the AdWords Editor website. After you install the new version of AdWords Editor, your accounts will need to be downloaded again. To preserve your comments and unposted changes, select the Backup then Upgrade option in the automatic upgrade prompt and save the backup file to your computer. Then, re-download your account and import the backup file to AdWords Editor.
Posted by Nathania Lozada, Inside AdWords crew
AdWords Editor Version 9.0 highlights:
Scalably manage Ad Sitelinks
Version 9.0 provides full support for Ad Sitelinks, including downloading and uploading to your account, making edits, checking changes, and importing and exporting.
Improved Add/Update Multiple and Import CSV tools
When entering new data using the Add/Update Multiple tool, you can now enter your data with the columns in any order, assign the appropriate headers to each column, select the option to remember the order of your columns for your next import, and approve or cancel the changes in the account in one click. In addition, Import CSV now includes the option to Paste Text as well as to import From File.
Set high-end mobile targeting options
AdWords Editor now supports the ability to set campaigns to target high-end mobile devices (including Android, iPhone, iPad, and Palm) and carriers in Campaign Settings.
Better manage multiple accounts and MCCs
To help you better manage multiple accounts, AdWords Editor now offers sort and search for accounts, select and remove multiple accounts, and a new dropdown menu above the Account tree in AdWords Editor that displays recently accessed accounts, so you can quickly switch to any one of them.
In addition, when adding an MCC account to the Add New AdWords Account dialog, you can search within the list of available child accounts, display extra columns, and move up to a different level in the MCC account hierarchy.
More easily find and make bulk changes to negative keywords, placements, or audiences
To more easily locate and manage negative keywords, placements, or audiences in your account, we’ve changed the way we display Negatives in AdWords Editor. The Negatives tab has been removed, and you can instead toggle between displaying negative or positive keywords, placements, or audiences by clicking the Positives or Negatives switch on each item’s respective tab.
The Select Duplicates button is now available for negative keywords when in the Duplicate keywords view mode.
The next time you log into your AdWords Editor account, you'll be prompted to upgrade. You may also download Version 9.0 from the AdWords Editor website. After you install the new version of AdWords Editor, your accounts will need to be downloaded again. To preserve your comments and unposted changes, select the Backup then Upgrade option in the automatic upgrade prompt and save the backup file to your computer. Then, re-download your account and import the backup file to AdWords Editor.
Posted by Nathania Lozada, Inside AdWords crew
Saturday, April 30, 2011
Got 2 minutes? Watch our new AdSense demo videos
Got 2 minutes? Watch our new AdSense demo videos
Change is good, but change can also be hard. This is true for everything from getting used to a new job or apartment to starting with the new AdSense interface. If you’ve been following our New Interface Wednesdays blog series, you know that there are a lot of new features and benefits to making the switch. To help ease the transition, we want to make sure that you not only know about all of these great benefits, but that you’re also able to navigate through the new tabs and are comfortable with the standard tools you’ve been using in the old interface.
To help you become more familiar with the new interface (and start using it if you haven’t already!) we’ve created a series of six videos -- each under two minutes -- to quickly demonstrate how to complete some basic actions in your account.
Today, we’re excited to present the first two videos in this series: one walking you through how to create an ad unit, and the other on setting up custom channels.
We hope these help you get comfortable with the new AdSense interface! Stay tuned for the next set of videos, which will walk you through the Performance reports tab.
Posted by Katrina Kurnit - Inside AdSense team
Change is good, but change can also be hard. This is true for everything from getting used to a new job or apartment to starting with the new AdSense interface. If you’ve been following our New Interface Wednesdays blog series, you know that there are a lot of new features and benefits to making the switch. To help ease the transition, we want to make sure that you not only know about all of these great benefits, but that you’re also able to navigate through the new tabs and are comfortable with the standard tools you’ve been using in the old interface.
To help you become more familiar with the new interface (and start using it if you haven’t already!) we’ve created a series of six videos -- each under two minutes -- to quickly demonstrate how to complete some basic actions in your account.
Today, we’re excited to present the first two videos in this series: one walking you through how to create an ad unit, and the other on setting up custom channels.
We hope these help you get comfortable with the new AdSense interface! Stay tuned for the next set of videos, which will walk you through the Performance reports tab.
Posted by Katrina Kurnit - Inside AdSense team
Learn how to remarket your AdWords ads to previous website visitors in a live webinar
This Wednesday, 4th May, we'll be hosting a live, online course on Remarketing as part of the AdWords Online Classroom (UK). This free, interactive presentation will be delivered by an Online Media Specialist and will take place at 3 pm BST (GMT +1), lasting for approximately one hour and including time for Q&A.
Remarketing is a simple way to connect with your website visitors. After driving traffic to your site with search ads, you can then remarket to those people who http://www.blogger.com/img/blank.gifreach your site by showing them tailored ads as they browse sites on the Google Display Network.
This live course will take you through a step-by-step guide to remarketing campaigns. It'll cover how remarketing works, the best strategies to choose, and also campaign setup and optimization. This course is suitable for advertisers who are already running campaigns on the Google Display Network, as well as advertisers who have not yet used the GDN.
97% of new visitors do not convert the first time they arrive at your site. Can you afford not to have a remarketing strategy?
If you're interested, be sure to sign up now!
Posted by Lisa Shieh, Inside AdWords crew
Remarketing is a simple way to connect with your website visitors. After driving traffic to your site with search ads, you can then remarket to those people who http://www.blogger.com/img/blank.gifreach your site by showing them tailored ads as they browse sites on the Google Display Network.
This live course will take you through a step-by-step guide to remarketing campaigns. It'll cover how remarketing works, the best strategies to choose, and also campaign setup and optimization. This course is suitable for advertisers who are already running campaigns on the Google Display Network, as well as advertisers who have not yet used the GDN.
97% of new visitors do not convert the first time they arrive at your site. Can you afford not to have a remarketing strategy?
If you're interested, be sure to sign up now!
Posted by Lisa Shieh, Inside AdWords crew
Tuesday, March 1, 2011
Websites to Google: 'You're killing our business!'
Google made one of the biggest changes ever to its search results this week, which immediately had a noticeable effect on many Web properties that rely on the world's biggest search engine to drive traffic to their sites.
The major tweak aims to move better quality content to the top of Google's search rankings. The changes will affect 12% Google's results, the company said in a blog post late Thursday.
"Our goal is simple: to give users the most relevant answers to their queries as quickly as possible," said Gabriel Stricker, Google spokesman. "This requires constant tuning of our algorithms, as new content -- both good and bad -- comes online all the time. Recently we've heard from our users that they want to see fewer low quality sites in our results."
Typically, Google's algorithm changes are so subtle that few people notice them. But these most recent changes could be seen immediately.
How to test the change: The IP address 64.233.179.104 displays Google search results as they would have appeared before the recent algorithm change, according to several webmasters posting to the WebmasterWorld.com forum.
Google would not confirm that IP address uses the older algorithm, but comparing searches of trending topics on google.com with searches using the special Google IP address reveals how the search engine now seems to be favoring certain content.
The changes appear to be affecting so-called "content farms" the most, which are websites that amass content based on the most-searched terms of the day. Demand Media, AOL, Mahalo and the Huffington Post have all been accused of such tactics, including a notable "story" from HuffPo about the Super Bowl that Slate.com media critic Jack Shafer called "the greatest example of SEO whoring of all time."
Tests using trending topics show Google's tweaks in action.
The current top Google result for a search of Charlie Sheen rant target "Haim Levine" is a New York Daily News page, followed by a story from gossipcop.com. The old algorithm would have featured two Huffington Post stories at the top, with the New York Daily News story not appearing appear until the second results page.
A controversial decision: Any change to Google's algorithm is a zero-sum game. Some websites win, some lose.
Comments from site operators lit up on the WebmasterWorld.com forum starting on Wednesday. Many webmasters complained that traffic to their sites dropped dramatically overnight, and others expressed concern that they can't adapt quickly enough to Google's changes to its algorithm.
"Why is it that every single time the search engine result page starts to stabilize and sales return, Google has to throw a monkey wrench in the system again?" asked commenter backdraft7. "Hey Google, this is not fun anymore - YOU'RE KILLING OUR BUSINESSES!"
"My God. I just lost 40% of my traffic from Google today," said commenter DickBaker. "Referrals from Yahoo, Bing, direct sources, and other sources are the same, but Google dropped like a rock."
There are many legitimate ways content creators optimize their sites to rise to the top of Google's results. But Google has been cracking down on what it regards as inappropriate attempts to do so: The company recently penalized Overstock.com and JC Penney in its search results after the companies were found to have set up fake websites that linked to their own, causing Google's algorithm to rank them higher.
When it comes to site content, the lines get very fuzzy. Operators like Demand Media (DMD) -- which now has a market valuation of $1.9 billion, more than the New York Times Co. is worth -- sit right on the ever-shifting boundaries.
"Sites of this type have always been controversial," said Daniel Ruby, research director at Chitika, Inc. a search advertising analytics company. "On one hand, they often do produce extremely informative, well-written articles. On the other hand, they put out countless articles on a daily basis, and some claim they exist only to generate the top result on as many keywords as possible."
Demand put out a very carefully worded response to Google's changes.
"As might be expected, a content library as diverse as ours saw some content go up and some go down in Google search results," Larry Fitzgibbon, the company's executive vice president of media and operations, wrote in a blog post. "It's impossible to speculate how these or any changes made by Google impact any online business in the long term -- but at this point in time, we haven't seen a material net impact."
So will Google's changes have a lasting effect on search quality? Perhaps. But it's an arms race: Any time the company adjusts its algorithms, those determined to beat them immediately adjust.
"Content originators make money, and Google makes money," said Whit Andrews, analyst for Gartner. "Their interests will always be in conflict, and as long as there is greed, people will try to game system." To top of page
Source: money.cnn.com
The major tweak aims to move better quality content to the top of Google's search rankings. The changes will affect 12% Google's results, the company said in a blog post late Thursday.
"Our goal is simple: to give users the most relevant answers to their queries as quickly as possible," said Gabriel Stricker, Google spokesman. "This requires constant tuning of our algorithms, as new content -- both good and bad -- comes online all the time. Recently we've heard from our users that they want to see fewer low quality sites in our results."
Typically, Google's algorithm changes are so subtle that few people notice them. But these most recent changes could be seen immediately.
How to test the change: The IP address 64.233.179.104 displays Google search results as they would have appeared before the recent algorithm change, according to several webmasters posting to the WebmasterWorld.com forum.
Google would not confirm that IP address uses the older algorithm, but comparing searches of trending topics on google.com with searches using the special Google IP address reveals how the search engine now seems to be favoring certain content.
The changes appear to be affecting so-called "content farms" the most, which are websites that amass content based on the most-searched terms of the day. Demand Media, AOL, Mahalo and the Huffington Post have all been accused of such tactics, including a notable "story" from HuffPo about the Super Bowl that Slate.com media critic Jack Shafer called "the greatest example of SEO whoring of all time."
Tests using trending topics show Google's tweaks in action.
The current top Google result for a search of Charlie Sheen rant target "Haim Levine" is a New York Daily News page, followed by a story from gossipcop.com. The old algorithm would have featured two Huffington Post stories at the top, with the New York Daily News story not appearing appear until the second results page.
A controversial decision: Any change to Google's algorithm is a zero-sum game. Some websites win, some lose.
Comments from site operators lit up on the WebmasterWorld.com forum starting on Wednesday. Many webmasters complained that traffic to their sites dropped dramatically overnight, and others expressed concern that they can't adapt quickly enough to Google's changes to its algorithm.
"Why is it that every single time the search engine result page starts to stabilize and sales return, Google has to throw a monkey wrench in the system again?" asked commenter backdraft7. "Hey Google, this is not fun anymore - YOU'RE KILLING OUR BUSINESSES!"
"My God. I just lost 40% of my traffic from Google today," said commenter DickBaker. "Referrals from Yahoo, Bing, direct sources, and other sources are the same, but Google dropped like a rock."
There are many legitimate ways content creators optimize their sites to rise to the top of Google's results. But Google has been cracking down on what it regards as inappropriate attempts to do so: The company recently penalized Overstock.com and JC Penney in its search results after the companies were found to have set up fake websites that linked to their own, causing Google's algorithm to rank them higher.
When it comes to site content, the lines get very fuzzy. Operators like Demand Media (DMD) -- which now has a market valuation of $1.9 billion, more than the New York Times Co. is worth -- sit right on the ever-shifting boundaries.
"Sites of this type have always been controversial," said Daniel Ruby, research director at Chitika, Inc. a search advertising analytics company. "On one hand, they often do produce extremely informative, well-written articles. On the other hand, they put out countless articles on a daily basis, and some claim they exist only to generate the top result on as many keywords as possible."
Demand put out a very carefully worded response to Google's changes.
"As might be expected, a content library as diverse as ours saw some content go up and some go down in Google search results," Larry Fitzgibbon, the company's executive vice president of media and operations, wrote in a blog post. "It's impossible to speculate how these or any changes made by Google impact any online business in the long term -- but at this point in time, we haven't seen a material net impact."
So will Google's changes have a lasting effect on search quality? Perhaps. But it's an arms race: Any time the company adjusts its algorithms, those determined to beat them immediately adjust.
"Content originators make money, and Google makes money," said Whit Andrews, analyst for Gartner. "Their interests will always be in conflict, and as long as there is greed, people will try to game system." To top of page
Source: money.cnn.com
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