Welcome to 2011! Though it may be hard to stick to all of your New Year's resolutions (we can’t say no to donuts either) we want to help keep you on track by giving you ten quick and easy AdSense resolutions you can be sure to keep:
* Use the new AdSense interface to get more insight, control, and efficiency with your account.
* Enable text and image ads so all available advertisers can bid to appear on your site.
* Use wider ad units which are more reader-friendly and used by more advertisers
* Place ads above the fold and maximize your coverage with three standard AdSense for content ad units, three link units, and two AdSense for search boxes on each page of your site.
* Use channels to measure the outcome of any tests you run by grouping and tracking ad units as you choose.
* Turn those channels into ad placements so advertisers can pick specific groups of ad units on your site that they want to target.
* Go through the AdSense checklist to learn about new AdSense features and brush up on your program knowledge.
* Follow us on Twitter to get quick updates on the latest features, AdSense tips, and Google highlights.
* Join the conversation in the Help Forum to connect with other publishers and get your questions answered.
* Bookmark our troubleshooter so you can quickly diagnose and fix the issue should ads stop showing on your site.
Over here in AdSense, we have some resolutions of our own to keep. Our top priority is to focus on growing and strengthening our relationships with all of you, our valued publishers. We’re working on ways to make Google’s publisher solutions more seamless and integrated, so you don’t miss any opportunities to maximize revenue and enhance your online content. The recent launch of the new AdSense interface is just the start of what the new year holds for future improvements. We’re constantly innovating and we encourage you to do the same.
We hope these tips help you start the year off with a bang. And treat yourself to a donut with the extra revenue you earn -- we promise not to tell.
Posted by Katrina Kurnit - Inside AdSense team http://adsense.blogspot.com/2011/01/fresh-year-fresh-start.html
Sunday, January 9, 2011
Thursday, December 9, 2010
Improve your AdSense implementation for the holidays
Tuesday, December 07, 2010 | 8:50:00 AM
The holidays are drawing near. As advertisers try to reach more potential customers, now is the best time to increase ad coverage on the pages of your site.
We want to work with you to help optimize your AdSense implementation, and have provided our top optimization tips below. If you’re interested in trying out some of these suggestions, please sign up before December 15th, 2010. An AdSense optimization specialist will contact you by email or phone to implement the tips you want to try, and we may feature some of you on our Inside AdSense blog!
First, we want to remind you that you're allowed to put three standard AdSense for content ad units, three link units, and two AdSense for search boxes on each page of your site.
Choose the right ad units for your pages.
As a general rule of thumb, wider ad units perform better because they:
* Are easier for users to read and interact with
* Allow more ads to be displayed within a unit
* Are preferred by advertisers designing image or video ads
Also, remember to opt in to display text and image ads, as this increases the pool of advertisers competing to appear on your site.
Improve your AdSense implementation by increasing ad coverage on your site.
* Put ads on pages that don’t currently have any, as this increases the chances of monetizing your site’s traffic. This is especially true for the high traffic areas of your site.
* Our data shows that placing ads within the page content or article text, or near the navigational areas of your site, can strongly increase ad performance, since it gives your users relevant ads alongside the great content that they’re used to.
* Use link units to monetize the smaller areas on your site.
* Above all: the most effective change you can make is to put at least one ad unit above the fold -- the section of the page users see without scrolling down.
Don’t forget to sign up! We'll then check your site and get back to you.
We look forward to seeing your implementations!
Posted by Nathaniel Kolenberg - Inside AdSense team
The holidays are drawing near. As advertisers try to reach more potential customers, now is the best time to increase ad coverage on the pages of your site.
We want to work with you to help optimize your AdSense implementation, and have provided our top optimization tips below. If you’re interested in trying out some of these suggestions, please sign up before December 15th, 2010. An AdSense optimization specialist will contact you by email or phone to implement the tips you want to try, and we may feature some of you on our Inside AdSense blog!
First, we want to remind you that you're allowed to put three standard AdSense for content ad units, three link units, and two AdSense for search boxes on each page of your site.
Choose the right ad units for your pages.
As a general rule of thumb, wider ad units perform better because they:
* Are easier for users to read and interact with
* Allow more ads to be displayed within a unit
* Are preferred by advertisers designing image or video ads
Also, remember to opt in to display text and image ads, as this increases the pool of advertisers competing to appear on your site.
Improve your AdSense implementation by increasing ad coverage on your site.
* Put ads on pages that don’t currently have any, as this increases the chances of monetizing your site’s traffic. This is especially true for the high traffic areas of your site.
* Our data shows that placing ads within the page content or article text, or near the navigational areas of your site, can strongly increase ad performance, since it gives your users relevant ads alongside the great content that they’re used to.
* Use link units to monetize the smaller areas on your site.
* Above all: the most effective change you can make is to put at least one ad unit above the fold -- the section of the page users see without scrolling down.
Don’t forget to sign up! We'll then check your site and get back to you.
We look forward to seeing your implementations!
Posted by Nathaniel Kolenberg - Inside AdSense team
Saturday, December 4, 2010
The True Value of Search advertising
Friday, December 03, 2010 | 4:29 PM
We know that understanding search advertising and trying to measure its return on investment is not always easy. Marketers and business owners often find it difficult to quantify the indirect effect that online search is having on offline sales.
The AdWords Online Classroom has recently launched a free, on-demand market insights presentation, The True Value of Search, to help you understand the value of search marketing beyond direct response.
During this short video tutorial, we’ll introduce you to the ROPO effect (Research Online, Purchase Offline), latent conversion and how search is involved in the buyer's research and purchase journey. We’ll discuss search as part of the broader media and marketing mix as well as search for branding and how to integrate it with offline marketing. You’ll even see some real life examples of how search campaigns have driven offline sales.
So, if you’re interested in learning about how valuable search is for you, check out this course now!
Source: http://adwords.blogspot.com/
We know that understanding search advertising and trying to measure its return on investment is not always easy. Marketers and business owners often find it difficult to quantify the indirect effect that online search is having on offline sales.
The AdWords Online Classroom has recently launched a free, on-demand market insights presentation, The True Value of Search, to help you understand the value of search marketing beyond direct response.
During this short video tutorial, we’ll introduce you to the ROPO effect (Research Online, Purchase Offline), latent conversion and how search is involved in the buyer's research and purchase journey. We’ll discuss search as part of the broader media and marketing mix as well as search for branding and how to integrate it with offline marketing. You’ll even see some real life examples of how search campaigns have driven offline sales.
So, if you’re interested in learning about how valuable search is for you, check out this course now!
Source: http://adwords.blogspot.com/
Wednesday, November 24, 2010
Save time with Shared Campaign Extensions
Earlier this year we introduced the Ad extensions tab to help you manage and track your campaign extensions in AdWords. Now, in addition to showing statistics for your campaign extensions, the Ad extensions tab lets you share extensions between campaigns.
Shared extensions allow you to use the same extensions information across multiple campaigns, saving you the time and effort of manually recreating extensions one at a time per campaign. For example, if you’ve set up Ad Sitelinks in one of your campaigns, you may want to use the same settings for a new campaign. Rather than copying each link and pasting it over one at a time to the new campaign, now you can share your Ad Sitelinks settings from your existing campaign to the new one.
What’s more, if you need to change part of your extension later (for example, to change the URL for one of the Ad Sitelinks), you only need to change the extension once and all campaigns sharing that extension will be automatically updated.
Any extension you add is automatically available for sharing between campaigns. To add a shared extension to a campaign, visit the Ad extensions tab for the destination campaign. Then, select the extension type from the drop down box, and click 'New extension.'
You’ll see the option to choose one of your existing extensions from another campaign, or to create a new extension. Choose the extensions you’d like to use, click save, and you’re done.
To learn more about shared extensions, please visit the AdWords help center.
Shared extensions allow you to use the same extensions information across multiple campaigns, saving you the time and effort of manually recreating extensions one at a time per campaign. For example, if you’ve set up Ad Sitelinks in one of your campaigns, you may want to use the same settings for a new campaign. Rather than copying each link and pasting it over one at a time to the new campaign, now you can share your Ad Sitelinks settings from your existing campaign to the new one.
What’s more, if you need to change part of your extension later (for example, to change the URL for one of the Ad Sitelinks), you only need to change the extension once and all campaigns sharing that extension will be automatically updated.
Any extension you add is automatically available for sharing between campaigns. To add a shared extension to a campaign, visit the Ad extensions tab for the destination campaign. Then, select the extension type from the drop down box, and click 'New extension.'
You’ll see the option to choose one of your existing extensions from another campaign, or to create a new extension. Choose the extensions you’d like to use, click save, and you’re done.
To learn more about shared extensions, please visit the AdWords help center.
Monday, November 22, 2010
The new AdSense interface: More insights
Now that you’ve had some time to dive deeper into the new AdSense interface, we want to be sure that you’re taking advantage of the additional insights at your disposal to help you make smart business decisions. You can now customize graphs and run detailed performance reports to analyze the amount you've made from various ad formats, ad sizes, bid types, and more. Watch this video for additional information:
Source: http://adsense.blogspot.com/
Source: http://adsense.blogspot.com/
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