Overview of Best Practices for Placement Targeting

When choosing placements, focus on the following:

* Use relevant keywords for automatic placements and to further refine your managed placements.

* Using keywords to refine the targeting for your ads on placements is a good option when you're targeting sites that have a wide variety of content (such as news sites and social networks). That way, your ads will be more likely to appear in relevant locations on those sites. Adding keywords will also limit the potential number of clicks and impressions, so you should monitor your ad's performance to make sure you're seeing the results you want.

* If you want contextual targeting to be the only deciding factor in where your ads appear, you should create a keyword-only ad group.

* If you want your ads to show anywhere on a given placement, with no regard to contextual matching, then create an ad group with placements only, and set your campaign settings to "Relevant pages only on the placements I manage." That way your placement choices (and the AdWords auction) will be the only factor involved in where your ad can appear.

* Select placements that reflect your target audience and which reach your users on sites they are most likely to visit. For example, if you want to sell video game equipment, you may want to target placements that appear under the Video Game category.

* Try creating rich media and display ads and selecting sites that allow these ad formats in their placements. For example, if you've created an image ad for your campaign, you can target those ads to placements that accept image ads.

* Take advantage of targeting different types of content within the Display Network. Beyond text content, many websites contain engaging user content such as videos and games. Try targeting your ads to your potential customer by reaching them through the types of content they might enjoy. For example, if you sell a video subscription service, you might create a video ad for your product and target the ad to sites like You Tube.

* If you think you'll be using managed placements mostly to manage sites on which you want to be highly competitive, consider raising the managed placement default bid. This will give you a stronger chance at winning the ranking auction.

Source: Google adwords

AOL, buyout firms mulling bid for Yahoo

Yahoo Inc.'s inability to snap out of a financial funk may be about to turn the embattled Internet company into a takeover target for the second time in less than three years.

That possibility, floated in a story posted online late Wednesday by The Wall Street Journal, lifted Yahoo's shares by nearly 13 percent in Wednesday's after-hours trading.

After snubbing a $47.5 billion buyout offer from the much larger Microsoft Corp. in 2008, Yahoo this time may find itself being courted by a smaller rival with its own problems, AOL Inc.

If Yahoo gets another offer, it will likely be for considerably less than what the company could have gotten had it embraced Microsoft. Yahoo's market value now is less than $25 billion, even after factoring in the runup from the takeover speculation.

Still, it appears AOL realizes it would need to bring in more financial muscle to get a deal done. The company, based in New York, is discussing the possible Yahoo offer with several firms that specialize in buying companies whose stocks have fallen out of favor, according to the Journal.

Source:- http://news.yahoo.com/s/ap/20101014/ap_on_hi_te/us_tec_yahoo_aol

Google Dance 2010-2011

What is Google Dance?

“Google Dance” is nothing but a term used to depict major index update by Google search engine.

The Reason webmasters and Search Engine Optimizers were interested in the dance is to know keyword positions on Google in future by checking the other Google servers as they use to be updated before the main server google.com. If you have added new pages and want to know if they have been indexed, checking Google data centers will provide you an image of your page in future SERP’s.

The Google data centers do not receive the new Google update index at the same time. The new Google update index is transferred to one Google data center after the other. If you check the results from one server to another during the Google update they will differ, and it changes as each Google server is updated, hence the term, Google Dance.

Google Dance – Every Minute, Every Time!

Earlier webmasters used to wait for “Google dance” to see their ranking updates and Page rank update whether it’s been increased or decreased, but now a days you rarely hear people are talking about Google Dance. Comparatively, now Google’s minor updates are done throughout the day which includes index update every minute and algorithmic update several times in a month. google-dance

“From the summer of 2000 to the summer of 2003, index updates tended to happen about once a month. The resulting changes were called the Google Dance. The Google Dance occurred over the course of 6-8 days because each data center in turn had to be taken out of rotation and loaded with an entirely new web index, and that took time. In the summer of 2003 (the Google Dance called “Update Fritz”), Google switched to an index that was incrementally updated every day (or faster). Instead of a monolithic monthly event, the Google would refresh some of its index pretty much every day, which generated much smaller day-to-day changes that some people called everflux.
Over the years, Google’s indexing has been streamlined, to the point where most regular people don’t even notice the index updating. As a result, the terms “everflux,” “Google Dance,” and “index update” are hardly ever used anymore (or they’re used incorrectly). Instead, most SEOs talk about algorithm updates or data updates/refreshes. Most data refreshes are index updates, although occasionally a data refresh will happen outside of the day-to-day index updates. For example, updated backlinks and PageRanks are made visible every 3-4 months.” Said by Matt Cutts.

Source:- resultrix.com

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Source:- Google

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