What are Search Funnels ?

Search Funnels are a set of new reports describing the Google.com search ad click and impression behavior leading up to a conversion.

Currently, conversions in AdWords are attributed to the last ad clicked before the conversion. Search Funnels gives advertisers data on how "upper-funnel" keywords are assisting conversions before the last click. It also enhances basic conversion reporting for AdWords.

Conversions reported in this tool are tracked by the AdWords Conversion Tracking tag or are imported from Analytics after linking your AdWords and Analytics accounts.

Source: AdWords Guideline

Want a free consultation with an AdWords expert at Google?

As a valued AdWords advertiser, we are delighted to offer you a free email consultation with an AdWords expert here at Google about your advertising campaigns!

One of our experts can give you personalized tips and advice on topics such as choosing the right suggestions for your business from the Opportunities tab in your account, increasing quality traffic to your website, and bidding and budgeting to meet your goals.


If you'd like to have an email consultation about your advertising with one of our experts, just send an email to dawn-b@google.com with the topics you'd like to cover. We’ll then be in touch with you shortly afterwards to arrange your consultation.

We look forward to helping you get even better results with Google AdWords.

Sincerely,
Dawn
Your Google AdWords team

Yahoo! and Microsoft Search Alliance Update

Yahoo! is moving forward in its search alliance with Microsoft. To learn more, please visit our recent blog posts covering frequently asked questions and general tips to help you prepare.

Preparing for the Transition to adCenter

More Questions and Answers about the Search Alliance

about adCenter

To help you get started right away, we have provided some helpful, timely resources that you can use to learn more about adCenter. To learn how to contact advertising experts, other adCenter advertisers, or Support, click More information.

Yahoo! Search Marketing Desktop Webinar - July 8, 2010

07/08/2010 11:00 AM (01:00)
(GMT-08:00) Pacific Time (US and Canada); Tijuana.


Yahoo! Search Marketing Desktop is a free editor used to efficiently manage your search marketing advertising campaigns. Join us for a free webinar to learn more about this useful tool.

For More information, Visit us at: Yahoo! Search Marketing Desktop LINK