"Enterprise-class" shouldn't mean "experts only." Google Analytics has made it easy for non-specialists and specialists alike, across your organization, to practice performance focused marketing.
Advertising ROI
Customized Reporting
Sharing and Communicating
Cross Channel and Multimedia Tracking
Visualizing Data
Google Integration and Reliability
For more information, Visit us at: http://www.google.com/analytics/features.html
Wednesday, October 20, 2010
Monday, October 18, 2010
Google Commerce Search 2.0
A Better Online Retail Experience, Powered by Google
New! Google Commerce Search 2.0 is a powerful search solution designed specifically with online retailers in mind.
Improve your shopping experience with fast, intuitive Google search technology.
* Enable visitors to find the right products faster
* Power browse and navigation modes on your website
* Set filters for category, price, brand or any other attribute
* Provide user-friendly spelling options and synonyms
* Set up product boosts or promotions with no custom coding
* Deploy search solution in days, and scale effortlessly
* Customize, track, and optimize performance
New! Google Commerce Search 2.0 is a powerful search solution designed specifically with online retailers in mind.
Improve your shopping experience with fast, intuitive Google search technology.
* Enable visitors to find the right products faster
* Power browse and navigation modes on your website
* Set filters for category, price, brand or any other attribute
* Provide user-friendly spelling options and synonyms
* Set up product boosts or promotions with no custom coding
* Deploy search solution in days, and scale effortlessly
* Customize, track, and optimize performance
Overview of Best Practices for Placement Targeting
When choosing placements, focus on the following:
* Use relevant keywords for automatic placements and to further refine your managed placements.
* Using keywords to refine the targeting for your ads on placements is a good option when you're targeting sites that have a wide variety of content (such as news sites and social networks). That way, your ads will be more likely to appear in relevant locations on those sites. Adding keywords will also limit the potential number of clicks and impressions, so you should monitor your ad's performance to make sure you're seeing the results you want.
* If you want contextual targeting to be the only deciding factor in where your ads appear, you should create a keyword-only ad group.
* If you want your ads to show anywhere on a given placement, with no regard to contextual matching, then create an ad group with placements only, and set your campaign settings to "Relevant pages only on the placements I manage." That way your placement choices (and the AdWords auction) will be the only factor involved in where your ad can appear.
* Select placements that reflect your target audience and which reach your users on sites they are most likely to visit. For example, if you want to sell video game equipment, you may want to target placements that appear under the Video Game category.
* Try creating rich media and display ads and selecting sites that allow these ad formats in their placements. For example, if you've created an image ad for your campaign, you can target those ads to placements that accept image ads.
* Take advantage of targeting different types of content within the Display Network. Beyond text content, many websites contain engaging user content such as videos and games. Try targeting your ads to your potential customer by reaching them through the types of content they might enjoy. For example, if you sell a video subscription service, you might create a video ad for your product and target the ad to sites like You Tube.
* If you think you'll be using managed placements mostly to manage sites on which you want to be highly competitive, consider raising the managed placement default bid. This will give you a stronger chance at winning the ranking auction.
Source: Google adwords
* Use relevant keywords for automatic placements and to further refine your managed placements.
* Using keywords to refine the targeting for your ads on placements is a good option when you're targeting sites that have a wide variety of content (such as news sites and social networks). That way, your ads will be more likely to appear in relevant locations on those sites. Adding keywords will also limit the potential number of clicks and impressions, so you should monitor your ad's performance to make sure you're seeing the results you want.
* If you want contextual targeting to be the only deciding factor in where your ads appear, you should create a keyword-only ad group.
* If you want your ads to show anywhere on a given placement, with no regard to contextual matching, then create an ad group with placements only, and set your campaign settings to "Relevant pages only on the placements I manage." That way your placement choices (and the AdWords auction) will be the only factor involved in where your ad can appear.
* Select placements that reflect your target audience and which reach your users on sites they are most likely to visit. For example, if you want to sell video game equipment, you may want to target placements that appear under the Video Game category.
* Try creating rich media and display ads and selecting sites that allow these ad formats in their placements. For example, if you've created an image ad for your campaign, you can target those ads to placements that accept image ads.
* Take advantage of targeting different types of content within the Display Network. Beyond text content, many websites contain engaging user content such as videos and games. Try targeting your ads to your potential customer by reaching them through the types of content they might enjoy. For example, if you sell a video subscription service, you might create a video ad for your product and target the ad to sites like You Tube.
* If you think you'll be using managed placements mostly to manage sites on which you want to be highly competitive, consider raising the managed placement default bid. This will give you a stronger chance at winning the ranking auction.
Source: Google adwords
Thursday, October 14, 2010
AOL, buyout firms mulling bid for Yahoo
Yahoo Inc.'s inability to snap out of a financial funk may be about to turn the embattled Internet company into a takeover target for the second time in less than three years.
That possibility, floated in a story posted online late Wednesday by The Wall Street Journal, lifted Yahoo's shares by nearly 13 percent in Wednesday's after-hours trading.
After snubbing a $47.5 billion buyout offer from the much larger Microsoft Corp. in 2008, Yahoo this time may find itself being courted by a smaller rival with its own problems, AOL Inc.
If Yahoo gets another offer, it will likely be for considerably less than what the company could have gotten had it embraced Microsoft. Yahoo's market value now is less than $25 billion, even after factoring in the runup from the takeover speculation.
Still, it appears AOL realizes it would need to bring in more financial muscle to get a deal done. The company, based in New York, is discussing the possible Yahoo offer with several firms that specialize in buying companies whose stocks have fallen out of favor, according to the Journal.
Source:- http://news.yahoo.com/s/ap/20101014/ap_on_hi_te/us_tec_yahoo_aol
Wednesday, October 13, 2010
Google Dance 2010-2011
What is Google Dance?
“Google Dance” is nothing but a term used to depict major index update by Google search engine.
The Reason webmasters and Search Engine Optimizers were interested in the dance is to know keyword positions on Google in future by checking the other Google servers as they use to be updated before the main server google.com. If you have added new pages and want to know if they have been indexed, checking Google data centers will provide you an image of your page in future SERP’s.
The Google data centers do not receive the new Google update index at the same time. The new Google update index is transferred to one Google data center after the other. If you check the results from one server to another during the Google update they will differ, and it changes as each Google server is updated, hence the term, Google Dance.
Google Dance – Every Minute, Every Time!
Earlier webmasters used to wait for “Google dance” to see their ranking updates and Page rank update whether it’s been increased or decreased, but now a days you rarely hear people are talking about Google Dance. Comparatively, now Google’s minor updates are done throughout the day which includes index update every minute and algorithmic update several times in a month. google-dance
“From the summer of 2000 to the summer of 2003, index updates tended to happen about once a month. The resulting changes were called the Google Dance. The Google Dance occurred over the course of 6-8 days because each data center in turn had to be taken out of rotation and loaded with an entirely new web index, and that took time. In the summer of 2003 (the Google Dance called “Update Fritz”), Google switched to an index that was incrementally updated every day (or faster). Instead of a monolithic monthly event, the Google would refresh some of its index pretty much every day, which generated much smaller day-to-day changes that some people called everflux.
Over the years, Google’s indexing has been streamlined, to the point where most regular people don’t even notice the index updating. As a result, the terms “everflux,” “Google Dance,” and “index update” are hardly ever used anymore (or they’re used incorrectly). Instead, most SEOs talk about algorithm updates or data updates/refreshes. Most data refreshes are index updates, although occasionally a data refresh will happen outside of the day-to-day index updates. For example, updated backlinks and PageRanks are made visible every 3-4 months.” Said by Matt Cutts.
Source:- resultrix.com
Monday, October 11, 2010
Acquire new customers today with Google AdWords
No matter what your budget, AdWords connects you with potential customers at the precise moment they're searching for your products or services.
Source:- Google
Source:- Google
Wednesday, August 11, 2010
Watch our AdWords online classes and learn from the experts!
Every AdWords advertiser has questions. The AdWords Online Classroom has answers. These free, quick video tutorials offer info, tips and strategy on every aspect of running successful AdWords campaigns. In fact, over 96% of past Online Classroom attendees say that these courses have helped them better manage their AdWords accounts and campaigns
For more information Visit us at: http://adwords.google.com/support/aw/bin/static.py?hl=en&page=webinars.cs
For more information Visit us at: http://adwords.google.com/support/aw/bin/static.py?hl=en&page=webinars.cs
Saturday, August 7, 2010
A Look Ahead at the Transition to Microsoft adCenter
The latest update on the search alliance, and what advertisers will be doing once the transition window opens
As we approach the beginning of the Yahoo! Search Marketing account transitions to the Microsoft Advertising adCenter platform, we wanted to share more details on what self-service advertisers will be doing to prepare for the changes to come. Here are some things to begin thinking about:
adCenter account creation
Soon, you’ll need to either create a new adCenter account, or link an existing adCenter account to your Yahoo! Search Marketing account. Later this month, advertisers will see an “adCenter” tab within their Yahoo! Search Marketing accounts. Clicking there will take you to the beginning of the account transition process, where we’ll walk you through the simple steps to create or link accounts.
Budgeting
Once you create your adCenter account, it will be active and your ads will be eligible to serve on Bing right away. As a result, you’ll be managing both your new adCenter account and your existing Yahoo! Search Marketing account in parallel until ad serving for Yahoo! traffic transitions to adCenter, so plan to budget accordingly.
Microsoft Silverlight
Using Microsoft’s Silverlight, a web application framework similar to Adobe Flash, you’ll be able to see and address key differences between your Yahoo! and adCenter accounts as you transition. Download Silverlight now.
The organic search transition
Yahoo! organic (non-paid) search results will be powered by Bing as early as late August. If organic search results are an important source of referrals to your website, you’ll want to make sure that you’re prepared for this change. For more details, check out this earlier blog post.
Yahoo! will email a confirmation to advertisers once the adCenter tab becomes available and the organic search transition is complete. Please note: Advertisers with a Yahoo! account manager will get the direct assistance of their AM for their transition activities.
Additional resources
* Search Alliance Video – For a fun new way to see how the Yahoo! and Microsoft Search Alliance can benefit you, watch this animated video.
* Transition Center – The Yahoo! Transition Center includes articles and downloadable materials designed to help Yahoo! advertisers learn more about their transition to adCenter.
We are committed to making this transition as seamless and beneficial for you as possible. We appreciate your business, and look forward to bringing you the benefits of the Yahoo! and Microsoft Search Alliance.
Source:- http://www.ysmblog.com/blog/2010/08/05/a-look-ahead-at-the-transition-to-microsoft-adcenter/?swp=1&ref=MktngAlert
As we approach the beginning of the Yahoo! Search Marketing account transitions to the Microsoft Advertising adCenter platform, we wanted to share more details on what self-service advertisers will be doing to prepare for the changes to come. Here are some things to begin thinking about:
adCenter account creation
Soon, you’ll need to either create a new adCenter account, or link an existing adCenter account to your Yahoo! Search Marketing account. Later this month, advertisers will see an “adCenter” tab within their Yahoo! Search Marketing accounts. Clicking there will take you to the beginning of the account transition process, where we’ll walk you through the simple steps to create or link accounts.
Budgeting
Once you create your adCenter account, it will be active and your ads will be eligible to serve on Bing right away. As a result, you’ll be managing both your new adCenter account and your existing Yahoo! Search Marketing account in parallel until ad serving for Yahoo! traffic transitions to adCenter, so plan to budget accordingly.
Microsoft Silverlight
Using Microsoft’s Silverlight, a web application framework similar to Adobe Flash, you’ll be able to see and address key differences between your Yahoo! and adCenter accounts as you transition. Download Silverlight now.
The organic search transition
Yahoo! organic (non-paid) search results will be powered by Bing as early as late August. If organic search results are an important source of referrals to your website, you’ll want to make sure that you’re prepared for this change. For more details, check out this earlier blog post.
Yahoo! will email a confirmation to advertisers once the adCenter tab becomes available and the organic search transition is complete. Please note: Advertisers with a Yahoo! account manager will get the direct assistance of their AM for their transition activities.
Additional resources
* Search Alliance Video – For a fun new way to see how the Yahoo! and Microsoft Search Alliance can benefit you, watch this animated video.
* Transition Center – The Yahoo! Transition Center includes articles and downloadable materials designed to help Yahoo! advertisers learn more about their transition to adCenter.
We are committed to making this transition as seamless and beneficial for you as possible. We appreciate your business, and look forward to bringing you the benefits of the Yahoo! and Microsoft Search Alliance.
Source:- http://www.ysmblog.com/blog/2010/08/05/a-look-ahead-at-the-transition-to-microsoft-adcenter/?swp=1&ref=MktngAlert
A Look Ahead at the Transition to Microsoft adCenter
The latest update on the search alliance, and what advertisers will be doing once the transition window opens
As we approach the beginning of the Yahoo! Search Marketing account transitions to the Microsoft Advertising adCenter platform, we wanted to share more details on what self-service advertisers will be doing to prepare for the changes to come. Here are some things to begin thinking about:
adCenter account creation
Soon, you’ll need to either create a new adCenter account, or link an existing adCenter account to your Yahoo! Search Marketing account. Later this month, advertisers will see an “adCenter” tab within their Yahoo! Search Marketing accounts. Clicking there will take you to the beginning of the account transition process, where we’ll walk you through the simple steps to create or link accounts.
Budgeting
Once you create your adCenter account, it will be active and your ads will be eligible to serve on Bing right away. As a result, you’ll be managing both your new adCenter account and your existing Yahoo! Search Marketing account in parallel until ad serving for Yahoo! traffic transitions to adCenter, so plan to budget accordingly.
Microsoft Silverlight
Using Microsoft’s Silverlight, a web application framework similar to Adobe Flash, you’ll be able to see and address key differences between your Yahoo! and adCenter accounts as you transition. Download Silverlight now.
The organic search transition
Yahoo! organic (non-paid) search results will be powered by Bing as early as late August. If organic search results are an important source of referrals to your website, you’ll want to make sure that you’re prepared for this change. For more details, check out this earlier blog post.
Yahoo! will email a confirmation to advertisers once the adCenter tab becomes available and the organic search transition is complete. Please note: Advertisers with a Yahoo! account manager will get the direct assistance of their AM for their transition activities.
Additional resources
* Search Alliance Video – For a fun new way to see how the Yahoo! and Microsoft Search Alliance can benefit you, watch this animated video.
* Transition Center – The Yahoo! Transition Center includes articles and downloadable materials designed to help Yahoo! advertisers learn more about their transition to adCenter.
We are committed to making this transition as seamless and beneficial for you as possible. We appreciate your business, and look forward to bringing you the benefits of the Yahoo! and Microsoft Search Alliance.
Source:- http://www.ysmblog.com/blog/2010/08/05/a-look-ahead-at-the-transition-to-microsoft-adcenter/?swp=1&ref=MktngAlert
As we approach the beginning of the Yahoo! Search Marketing account transitions to the Microsoft Advertising adCenter platform, we wanted to share more details on what self-service advertisers will be doing to prepare for the changes to come. Here are some things to begin thinking about:
adCenter account creation
Soon, you’ll need to either create a new adCenter account, or link an existing adCenter account to your Yahoo! Search Marketing account. Later this month, advertisers will see an “adCenter” tab within their Yahoo! Search Marketing accounts. Clicking there will take you to the beginning of the account transition process, where we’ll walk you through the simple steps to create or link accounts.
Budgeting
Once you create your adCenter account, it will be active and your ads will be eligible to serve on Bing right away. As a result, you’ll be managing both your new adCenter account and your existing Yahoo! Search Marketing account in parallel until ad serving for Yahoo! traffic transitions to adCenter, so plan to budget accordingly.
Microsoft Silverlight
Using Microsoft’s Silverlight, a web application framework similar to Adobe Flash, you’ll be able to see and address key differences between your Yahoo! and adCenter accounts as you transition. Download Silverlight now.
The organic search transition
Yahoo! organic (non-paid) search results will be powered by Bing as early as late August. If organic search results are an important source of referrals to your website, you’ll want to make sure that you’re prepared for this change. For more details, check out this earlier blog post.
Yahoo! will email a confirmation to advertisers once the adCenter tab becomes available and the organic search transition is complete. Please note: Advertisers with a Yahoo! account manager will get the direct assistance of their AM for their transition activities.
Additional resources
* Search Alliance Video – For a fun new way to see how the Yahoo! and Microsoft Search Alliance can benefit you, watch this animated video.
* Transition Center – The Yahoo! Transition Center includes articles and downloadable materials designed to help Yahoo! advertisers learn more about their transition to adCenter.
We are committed to making this transition as seamless and beneficial for you as possible. We appreciate your business, and look forward to bringing you the benefits of the Yahoo! and Microsoft Search Alliance.
Source:- http://www.ysmblog.com/blog/2010/08/05/a-look-ahead-at-the-transition-to-microsoft-adcenter/?swp=1&ref=MktngAlert
Friday, August 6, 2010
Yahoo! and Microsoft Search Alliance
As part of the Yahoo! and Microsoft Search Alliance, you will eventually transition to using the Microsoft adCenter platform. The Yahoo! Transition Center will help you stay informed about this important change. Please bookmark this page to easily access future updates.
Wednesday, August 4, 2010
Microsoft Windows 7 tablets to rival iPad
Microsoft Corp Chief Executive Steve Ballmer touted new tablet-style Windows devices from more than a dozen manufacturers at a conference, underlining the giant software company's eagerness to counter the explosion of interest in Apple Inc's iPad.
New tablet or slate devices -- small, hand-held, wireless computers -- running Microsoft's Windows 7 operating system are in the pipeline from Acer Inc, Dell Inc, Samsung Electronics Co Ltd, Toshiba Corp, Sony Corp and several other PC makers, Ballmer said at the company's annual partner conference in Washington, DC, which was webcast.
"This year, one of the most important things that we will do in the smart device category is really push forward with Windows 7-based slates," said Ballmer. "This is a terribly important area for us."
Apple's iPad, launched in April, has already sold more than 2 million units worldwide, and threatens to take customers away from Microsoft-dominated desktop computing.
A notable exception to Ballmer's list was Hewlett-Packard Co, which has said it plans to build slate devices running the operating system devised by Palm Inc, which HP bought this year.
Source:- Timesofindia Jul 13, 2010, 10.56am IST
New tablet or slate devices -- small, hand-held, wireless computers -- running Microsoft's Windows 7 operating system are in the pipeline from Acer Inc, Dell Inc, Samsung Electronics Co Ltd, Toshiba Corp, Sony Corp and several other PC makers, Ballmer said at the company's annual partner conference in Washington, DC, which was webcast.
"This year, one of the most important things that we will do in the smart device category is really push forward with Windows 7-based slates," said Ballmer. "This is a terribly important area for us."
Apple's iPad, launched in April, has already sold more than 2 million units worldwide, and threatens to take customers away from Microsoft-dominated desktop computing.
A notable exception to Ballmer's list was Hewlett-Packard Co, which has said it plans to build slate devices running the operating system devised by Palm Inc, which HP bought this year.
Source:- Timesofindia Jul 13, 2010, 10.56am IST
Tuesday, August 3, 2010
Attend a Back to School Shopping Webinar to Help Improve Your Results
Date & Time
Date: Thu, Aug 5, 2010
Time: 11:00 AM PDT
Duration: 1 hour
Host(s): Yahoo! Advertising
Meeting Description:
It's not too late to learn tips and best practices to boost your back to school campaigns. JoinYahoo! for a back to school webinar focusing on valuable insights related to how consumers relate to online deals and promotions. Also get an overview of search trends, as well as best practices that can help you make the most of your back to school campaigns. Please join us for this free webinar! For More
Now Google copies Microsoft Bing
Edwin Perello discovered that Bing, the Microsoft search engine, could find addresses in his rural Indiana town when Google could not.Laura Michelson, an administrative assistant in San Francisco, was lured by Bing’s flight fare tracker. Paul Callan, a photography buff in Chicago, fell for Bing’s vivid background images.
Like most Americans, they still use Google as their main search tool. But more often, they find themselves navigating to Microsoft’s year-old Bing for certain tasks, and sometimes they stay a while.
“I was a Google user before, but the more I used Bing the more I liked it,” Mr Callan said. “It’s more like muscle memory takes me to Google.”
Bing still handles a small slice of Web searches in the United States, 12.7% in June, compared with Google’s 62.6%, as measured by comScore, the Web analytics firm. But Bing’s share has been growing, as has Yahoo’s , while Google’s has been shrinking.
And while no one argues that Google’s dominance is in immediate jeopardy, Google is watching Microsoft closely, mimicking some of Bing’s innovations -- like its travel search engine, its ability to tie more tools to social networking sites and its image search -- or buying start-ups to help it do so in future.
Google has even taken on some of Bing’s distinctive look, like giving people the option of a Bing-like colourful background, and the placement of navigation tools on the left-hand side of the page. The result is a renaissance in search, resulting in more sophisticated tools for consumers who want richer answers to complex questions than the standard litany of blue links.
The competition is a remarkable and surprising twist: Microsoft, knocked around for so long as a bumbling laggard, has given the innovative upstart Google a kick in the pants. As the search engines introduce feature after competing feature, some analysts say they have set off an arms race, with the companies poised to spend whatever it takes to win the second phase of Web search.
“There is a cold war going on,” said Sandeep Aggarwal, senior Internet and software analyst at Caris & Company, who watches both companies. “Clearly, you can see how Bing’s competition is forcing Google to try and catch up in some places.”
Source:- Timesofindia Aug 3, 2010, 02.11pm IST
Wednesday, July 28, 2010
What are Search Funnels ?
Search Funnels are a set of new reports describing the Google.com search ad click and impression behavior leading up to a conversion.
Currently, conversions in AdWords are attributed to the last ad clicked before the conversion. Search Funnels gives advertisers data on how "upper-funnel" keywords are assisting conversions before the last click. It also enhances basic conversion reporting for AdWords.
Conversions reported in this tool are tracked by the AdWords Conversion Tracking tag or are imported from Analytics after linking your AdWords and Analytics accounts.
Source: AdWords Guideline
Currently, conversions in AdWords are attributed to the last ad clicked before the conversion. Search Funnels gives advertisers data on how "upper-funnel" keywords are assisting conversions before the last click. It also enhances basic conversion reporting for AdWords.
Conversions reported in this tool are tracked by the AdWords Conversion Tracking tag or are imported from Analytics after linking your AdWords and Analytics accounts.
Source: AdWords Guideline
Monday, July 26, 2010
Want a free consultation with an AdWords expert at Google?
As a valued AdWords advertiser, we are delighted to offer you a free email consultation with an AdWords expert here at Google about your advertising campaigns!
One of our experts can give you personalized tips and advice on topics such as choosing the right suggestions for your business from the Opportunities tab in your account, increasing quality traffic to your website, and bidding and budgeting to meet your goals.
If you'd like to have an email consultation about your advertising with one of our experts, just send an email to dawn-b@google.com with the topics you'd like to cover. We’ll then be in touch with you shortly afterwards to arrange your consultation.
We look forward to helping you get even better results with Google AdWords.
Sincerely,
Dawn
Your Google AdWords team
Sunday, July 11, 2010
Yahoo! and Microsoft Search Alliance Update
Yahoo! is moving forward in its search alliance with Microsoft. To learn more, please visit our recent blog posts covering frequently asked questions and general tips to help you prepare.
Preparing for the Transition to adCenter
More Questions and Answers about the Search Alliance
Preparing for the Transition to adCenter
More Questions and Answers about the Search Alliance
Friday, July 9, 2010
about adCenter
To help you get started right away, we have provided some helpful, timely resources that you can use to learn more about adCenter. To learn how to contact advertising experts, other adCenter advertisers, or Support, click More information.
Sunday, July 4, 2010
Yahoo! Search Marketing Desktop Webinar - July 8, 2010
07/08/2010 11:00 AM (01:00)
(GMT-08:00) Pacific Time (US and Canada); Tijuana.
Yahoo! Search Marketing Desktop is a free editor used to efficiently manage your search marketing advertising campaigns. Join us for a free webinar to learn more about this useful tool.
For More information, Visit us at: Yahoo! Search Marketing Desktop LINK
(GMT-08:00) Pacific Time (US and Canada); Tijuana.
Yahoo! Search Marketing Desktop is a free editor used to efficiently manage your search marketing advertising campaigns. Join us for a free webinar to learn more about this useful tool.
For More information, Visit us at: Yahoo! Search Marketing Desktop LINK
Sunday, June 27, 2010
Adwords Information
Information New! The Content Network is now the Display Network
The Google Content Network has a new name: the Google Display Network. You can use the Google Display Network to show text, image, video, and rich media ads across YouTube, Google properties, and display partners. Learn more
The Google Content Network has a new name: the Google Display Network. You can use the Google Display Network to show text, image, video, and rich media ads across YouTube, Google properties, and display partners. Learn more
Tuesday, June 15, 2010
Anna University Semester Exam Results, 2010 Results
Pre-Register here to get your Anna University Semester Result
for BE/ B.Tech./ B.Arch./ME/M.Tech./ MBA/MCA/M.Sc/ B.Sc result
For more information visit us at www.sivajitv.com
for BE/ B.Tech./ B.Arch./ME/M.Tech./ MBA/MCA/M.Sc/ B.Sc result
For more information visit us at www.sivajitv.com
Wednesday, April 15, 2009
Web Analytics
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
There are two categories of web analytics;
1. off-site analytics
2. on-site web analytics.
Off-site web analytics refers to web measurement and analysis irrespective of whether you own or maintain a website. It includes the measurement of a website's potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.
On-site web analytics measure a visitor's journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response.
On-site web analytics technologies
There are two main technological approaches to collecting the data.
1. The first method, logfile analysis, reads the logfiles in which the web server records all its transactions.
2. The second method, page tagging, uses JavaScript on each page to notify a third-party server when a page is rendered by a web browser. Both collect data that can be processed to produce web traffic reports.
In addition other data sources may also be added to augment the data. For example; e-mail response rates, direct mail campaign data, sales and lead information, user performance data such as click heat mapping, or other custom metrics as needed.
Web server logfile analysis
Web servers record some of their transactions in a logfile. It was soon realised that these logfiles could be read by a program to provide data on the popularity of the website. Thus arose web log analysis software.
In the early 1990s, web site statistics consisted primarily of counting the number of client requests (or hits) made to the web server. This was a reasonable method initially, since each web site often consisted of a single HTML file. However, with the introduction of images in HTML, and web sites that spanned multiple HTML files, this count became less useful. The first true commercial Log Analyzer was released by IPRO in 1994 [2].
Two units of measure were introduced in the mid 1990s to gauge more accurately the amount of human activity on web servers. These were page views and visits (or sessions). A page view was defined as a request made to the web server for a page, as opposed to a graphic, while a visit was defined as a sequence of requests from a uniquely identified client that expired after a certain amount of inactivity, usually 30 minutes. The page views and visits are still commonly displayed metrics, but are now considered rather unsophisticated measurements.
The emergence of search engine spiders and robots in the late 1990s, along with web proxies and dynamically assigned IP addresses for large companies and ISPs, made it more difficult to identify unique human visitors to a website. Log analyzers responded by tracking visits by cookies, and by ignoring requests from known spiders.
The extensive use of web caches also presented a problem for logfile analysis. If a person revisits a page, the second request will often be retrieved from the browser's cache, and so no request will be received by the web server. This means that the person's path through the site is lost. Caching can be defeated by configuring the web server, but this can result in degraded performance for the visitor to the website.
Page tagging
Concerns about the accuracy of logfile analysis in the presence of caching, and the desire to be able to perform web analytics as an outsourced service, led to the second data collection method, page tagging or 'Web bugs'.
In the mid 1990s, Web counters were commonly seen — these were images included in a web page that showed the number of times the image had been requested, which was an estimate of the number of visits to that page. In the late 1990s this concept evolved to include a small invisible image instead of a visible one, and, by using JavaScript, to pass along with the image request certain information about the page and the visitor. This information can then be processed remotely by a web analytics company, and extensive statistics generated.
The web analytics service also manages the process of assigning a cookie to the user, which can uniquely identify them during their visit and in subsequent visits.
With the increasing popularity of Ajax-based solutions, an alternative to the use of an invisible image, is to implement a call back to the server from the rendered page. In this case, when the page is rendered on the web browser, a piece of Ajax code would call back to the server and pass information about the client that can then be aggregated by a web analytics company. This is in some ways flawed by browser restrictions on the servers which can be contacted with XmlHttpRequest objects.
Advantages of logfile analysis
The main advantages of logfile analysis over page tagging are as follows:
* The web server normally already produces logfiles, so the raw data is already available. To collect data via page tagging requires changes to the website.
* The web server reliably records every transaction it makes. Page tagging relies on the visitors' browsers co-operating, which a certain proportion may not do (for example, if JavaScript is disabled, or a hosts file prohibits requests to certain servers).
* The data is on the company's own servers, and is in a standard, rather than a proprietary, format. This makes it easy for a company to switch programs later, use several different programs, and analyze historical data with a new program. Page tagging solutions involve vendor lock-in.
* Logfiles contain information on visits from search engine spiders. Although these should not be reported as part of the human activity, it is useful information for search engine optimization.
Advantages of page tagging
The main advantages of page tagging over logfile analysis are as follows.
* The JavaScript is automatically run every time the page is loaded. Thus there are fewer worries about caching.
* It is easier to add additional information to the JavaScript, which can then be collected by the remote server. For example, information about the visitors' screen sizes, or the price of the goods they purchased, can be added in this way. With logfile analysis, information not normally collected by the web server can only be recorded by modifying the URL.
* Page tagging can report on events which do not involve a request to the web server, such as interactions within Flash movies, partial form completion, mouse events such as onClick, onMouseOver, onFocus, onBlur etc.
* The page tagging service manages the process of assigning cookies to visitors; with logfile analysis, the server has to be configured to do this.
* Page tagging is available to companies who do not have access to their own web servers.
Key definitions
Hit (internet) - A request for a file from the web server. Available only in log analysis. The number of hits received by a website is frequently cited to assert its popularity, but this number is extremely misleading and dramatically over-estimates popularity. A single web-page typically consists of multiple (often dozens) of discrete files, each of which is counted as a hit as the page is downloaded, so the number of hits is really an arbitrary number more reflective of the complexity of individual pages on the website than the website's actual popularity. The total number of visitors or page views provides a more realistic and accurate assessment of popularity.
Page view - A request for a file whose type is defined as a page in log analysis. An occurrence of the script being run in page tagging. In log analysis, a single page view may generate multiple hits as all the resources required to view the page (images, .js and .css files) are also requested from the web server.
Visit / Session - A series of requests from the same uniquely identified client with a set timeout, often 30 minutes. A visit contains one or more page views.
First Visit / First Session - A visit from a visitor who has not made any previous visits.
Visitor / Unique Visitor / Unique User - The uniquely identified client generating requests on the web server (log analysis) or viewing pages (page tagging) within a defined time period (i.e. day, week or month). A Unique Visitor counts once within the timescale. A visitor can make multiple visits. Identification is made to the visitor's computer, not the person, usually via cookie and/or IP+User Agent. Thus the same person visiting from two different computers will count as two Unique Visitors.
Repeat Visitor - A visitor that has made at least one previous visit. The period between the last and current visit is called visitor recency and is measured in days.
New Visitor - A visitor that has not made any previous visits. This definition creates a certain amount of confusion (see common confusions below), and is sometimes substituted with analysis of first visits.
Impression - An impression is each time an advertisement loads on a user's screen. Anytime you see a banner, that is an impression.
Singletons - The number of visits where only a single page is viewed. While not a useful metric in and of itself the number of singletons is indicative of various forms of Click fraud as well as being used to calculate bounce rate and in some cases to identify automatons bots).
Bounce Rate - The percentage of visits where the visitor enters and exits at the same page without visiting any other pages on the site in between.
% Exit - The percentage of users who exit from a page.
Visibility time - The time a single page (or a blog, Ad Banner...) is viewed.
Session Duration - Average amount of time that visitors spend on the site each time they visit. This metric can be complicated by the fact that analytics programs can not measure the length of the final page view.
Page View Duration / Time on Page - Average amount of time that visitors spend on each page of the site. As with Session Duration, this metric is complicated by the fact that analytics programs can not measure the length of the final page view.
Page Depth / Page Views per Session - Page Depth is the average number of page views a visitor consumes before ending their session. It is calculated by dividing total number of page views by total number of sessions and is also called Page Views per Session or PV/Session.
Frequency / Session per Unique - Frequency measures how often visitors come to a website. It is calculated by dividing the total number of sessions (or visits) by the total number of unique visitors. Sometimes it is used to measure the loyalty of your audience.
Click path - the sequence of hyperlinks one or more website visitors follows on a given site.
Content Source: wikipedia
There are two categories of web analytics;
1. off-site analytics
2. on-site web analytics.
Off-site web analytics refers to web measurement and analysis irrespective of whether you own or maintain a website. It includes the measurement of a website's potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.
On-site web analytics measure a visitor's journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response.
On-site web analytics technologies
There are two main technological approaches to collecting the data.
1. The first method, logfile analysis, reads the logfiles in which the web server records all its transactions.
2. The second method, page tagging, uses JavaScript on each page to notify a third-party server when a page is rendered by a web browser. Both collect data that can be processed to produce web traffic reports.
In addition other data sources may also be added to augment the data. For example; e-mail response rates, direct mail campaign data, sales and lead information, user performance data such as click heat mapping, or other custom metrics as needed.
Web server logfile analysis
Web servers record some of their transactions in a logfile. It was soon realised that these logfiles could be read by a program to provide data on the popularity of the website. Thus arose web log analysis software.
In the early 1990s, web site statistics consisted primarily of counting the number of client requests (or hits) made to the web server. This was a reasonable method initially, since each web site often consisted of a single HTML file. However, with the introduction of images in HTML, and web sites that spanned multiple HTML files, this count became less useful. The first true commercial Log Analyzer was released by IPRO in 1994 [2].
Two units of measure were introduced in the mid 1990s to gauge more accurately the amount of human activity on web servers. These were page views and visits (or sessions). A page view was defined as a request made to the web server for a page, as opposed to a graphic, while a visit was defined as a sequence of requests from a uniquely identified client that expired after a certain amount of inactivity, usually 30 minutes. The page views and visits are still commonly displayed metrics, but are now considered rather unsophisticated measurements.
The emergence of search engine spiders and robots in the late 1990s, along with web proxies and dynamically assigned IP addresses for large companies and ISPs, made it more difficult to identify unique human visitors to a website. Log analyzers responded by tracking visits by cookies, and by ignoring requests from known spiders.
The extensive use of web caches also presented a problem for logfile analysis. If a person revisits a page, the second request will often be retrieved from the browser's cache, and so no request will be received by the web server. This means that the person's path through the site is lost. Caching can be defeated by configuring the web server, but this can result in degraded performance for the visitor to the website.
Page tagging
Concerns about the accuracy of logfile analysis in the presence of caching, and the desire to be able to perform web analytics as an outsourced service, led to the second data collection method, page tagging or 'Web bugs'.
In the mid 1990s, Web counters were commonly seen — these were images included in a web page that showed the number of times the image had been requested, which was an estimate of the number of visits to that page. In the late 1990s this concept evolved to include a small invisible image instead of a visible one, and, by using JavaScript, to pass along with the image request certain information about the page and the visitor. This information can then be processed remotely by a web analytics company, and extensive statistics generated.
The web analytics service also manages the process of assigning a cookie to the user, which can uniquely identify them during their visit and in subsequent visits.
With the increasing popularity of Ajax-based solutions, an alternative to the use of an invisible image, is to implement a call back to the server from the rendered page. In this case, when the page is rendered on the web browser, a piece of Ajax code would call back to the server and pass information about the client that can then be aggregated by a web analytics company. This is in some ways flawed by browser restrictions on the servers which can be contacted with XmlHttpRequest objects.
Advantages of logfile analysis
The main advantages of logfile analysis over page tagging are as follows:
* The web server normally already produces logfiles, so the raw data is already available. To collect data via page tagging requires changes to the website.
* The web server reliably records every transaction it makes. Page tagging relies on the visitors' browsers co-operating, which a certain proportion may not do (for example, if JavaScript is disabled, or a hosts file prohibits requests to certain servers).
* The data is on the company's own servers, and is in a standard, rather than a proprietary, format. This makes it easy for a company to switch programs later, use several different programs, and analyze historical data with a new program. Page tagging solutions involve vendor lock-in.
* Logfiles contain information on visits from search engine spiders. Although these should not be reported as part of the human activity, it is useful information for search engine optimization.
Advantages of page tagging
The main advantages of page tagging over logfile analysis are as follows.
* The JavaScript is automatically run every time the page is loaded. Thus there are fewer worries about caching.
* It is easier to add additional information to the JavaScript, which can then be collected by the remote server. For example, information about the visitors' screen sizes, or the price of the goods they purchased, can be added in this way. With logfile analysis, information not normally collected by the web server can only be recorded by modifying the URL.
* Page tagging can report on events which do not involve a request to the web server, such as interactions within Flash movies, partial form completion, mouse events such as onClick, onMouseOver, onFocus, onBlur etc.
* The page tagging service manages the process of assigning cookies to visitors; with logfile analysis, the server has to be configured to do this.
* Page tagging is available to companies who do not have access to their own web servers.
Key definitions
Hit (internet) - A request for a file from the web server. Available only in log analysis. The number of hits received by a website is frequently cited to assert its popularity, but this number is extremely misleading and dramatically over-estimates popularity. A single web-page typically consists of multiple (often dozens) of discrete files, each of which is counted as a hit as the page is downloaded, so the number of hits is really an arbitrary number more reflective of the complexity of individual pages on the website than the website's actual popularity. The total number of visitors or page views provides a more realistic and accurate assessment of popularity.
Page view - A request for a file whose type is defined as a page in log analysis. An occurrence of the script being run in page tagging. In log analysis, a single page view may generate multiple hits as all the resources required to view the page (images, .js and .css files) are also requested from the web server.
Visit / Session - A series of requests from the same uniquely identified client with a set timeout, often 30 minutes. A visit contains one or more page views.
First Visit / First Session - A visit from a visitor who has not made any previous visits.
Visitor / Unique Visitor / Unique User - The uniquely identified client generating requests on the web server (log analysis) or viewing pages (page tagging) within a defined time period (i.e. day, week or month). A Unique Visitor counts once within the timescale. A visitor can make multiple visits. Identification is made to the visitor's computer, not the person, usually via cookie and/or IP+User Agent. Thus the same person visiting from two different computers will count as two Unique Visitors.
Repeat Visitor - A visitor that has made at least one previous visit. The period between the last and current visit is called visitor recency and is measured in days.
New Visitor - A visitor that has not made any previous visits. This definition creates a certain amount of confusion (see common confusions below), and is sometimes substituted with analysis of first visits.
Impression - An impression is each time an advertisement loads on a user's screen. Anytime you see a banner, that is an impression.
Singletons - The number of visits where only a single page is viewed. While not a useful metric in and of itself the number of singletons is indicative of various forms of Click fraud as well as being used to calculate bounce rate and in some cases to identify automatons bots).
Bounce Rate - The percentage of visits where the visitor enters and exits at the same page without visiting any other pages on the site in between.
% Exit - The percentage of users who exit from a page.
Visibility time - The time a single page (or a blog, Ad Banner...) is viewed.
Session Duration - Average amount of time that visitors spend on the site each time they visit. This metric can be complicated by the fact that analytics programs can not measure the length of the final page view.
Page View Duration / Time on Page - Average amount of time that visitors spend on each page of the site. As with Session Duration, this metric is complicated by the fact that analytics programs can not measure the length of the final page view.
Page Depth / Page Views per Session - Page Depth is the average number of page views a visitor consumes before ending their session. It is calculated by dividing total number of page views by total number of sessions and is also called Page Views per Session or PV/Session.
Frequency / Session per Unique - Frequency measures how often visitors come to a website. It is calculated by dividing the total number of sessions (or visits) by the total number of unique visitors. Sometimes it is used to measure the loyalty of your audience.
Click path - the sequence of hyperlinks one or more website visitors follows on a given site.
Content Source: wikipedia
Friday, April 10, 2009
Adsense Ad Placement Tips
•Up to three ad units may be displayed on each page.
•A maximum of two Google AdSense for search boxes may be placed on a page.
•Up to three link units may also be placed on each page.
•Up to three referral units may be displayed on a page, in addition to the ad units, search boxes, and link units specified above.
•AdSense for search results pages may show only a single ad link unit in addition to the ads Google serves with the search results. No other ads may be displayed on your search results page.
•No Google ad or Google search box may be displayed in a pop-up, pop-under, or in an email.
•Elements on a page must not obscure any portion of the ads.
•No Google ad may be placed on any non-content-based pages.
•No Google ad may be placed on pages published specifically for the purpose of showing ads, whether or not the page content is relevant.
Where to Place Google AdSense Ads?
HEADER. Most of the time, people ignore ads at the top of the page. Why? Because everyone knows that a banner there is an advertisement. Try placing the Google AdSense ads below the page header instead.
Even better if the site menu is at the top of the page too. If it is, people will look at it often. The webmaster can place AdSense ads below it.
FOOTER. A webmaster generally shouldn't place ads at the bottom of their web pages. Viewers know that there’s no info for them at the end of an article) so they won’t really look there. Also, that is the usual position for standard pages like the FAQ, Contact, Privacy Policy, etc.
However, one can place Google AdSense ads at the end of an article (not page). Why? Because people to jump from the beginning of an article to the end. If a webmaster places relevant AdSense ads at the end, viewers may click on it.
LEFT SIDE. AdSense ads in this position do well. This is where one usually finds the site menu. You can place AdSense here instead of the site menu (one can put the site menu on the right or top). Or if the site menu isn't too long (say, if it's a drop-down list or sliding menu), you can position AdSense just below it. If it's long, put AdSense on top first.
RIGHT SIDE. Viewers aren't likely to look at ads on this side unless it has graphics in it. One can add pictures to enhance their AdSense ads here
MIDDLE OR CENTER: AdSense ads in the middle of articles are effective, if annoying for the viewers who know what they are. Think of them as commercial breaks: You read an article and now and then a targeted ad comes
Source Google & some website articles
Wednesday, January 28, 2009
Msn Guidelines for successful indexing
Msn Guidelines for successful indexing
The following are recommendations that might help Live Search's MSNBot (The Live Search web crawler, a program that scans websites and indexes their content, such as text, documents, images, and links, for searching.) and other web crawlers (A program that scans websites and indexes their content, such as text, documents, images, and links, for searching. The web crawler used by Live Search is also known as MSNBot.) Effectively index and rank your website. Live Search has also provided a list of techniques to avoid if you want to make sure your website is indexed.
Technical recommendations for your website
Use the following techniques to ensure your website is technically optimized for MSNBot and other web crawlers:
1. Use only well-formed, HTML code in your WebPages. Make sure that all paired tags are closed, and that all links open the correct webpage. For information on validating your HTML code, see either HTTP Compression and HTTP Conditional Get test tool or W3C Markup Validation Service or use a comparable tool.
2. If your website contains broken links, MSNBot might not be able to index your website effectively, thus preventing people from reaching all of your webpages. For information on finding broken links on your website, see the Help topic for the Webmaster Center's Crawl Issues tool.
3. If you move a webpage, set up the webpage's original URL to redirect people to the new webpage. Indicate whether the move is permanent or temporary. For more information, see what to do when your website is relocated.
4. Make sure MSNBot is allowed to crawl your website and isn't on your list of web crawlers that are prohibited from indexing your website. For more information, see Control which webpages on your website are indexed.
5. Use a Robots.txt file or Meta tags to control how MSNBot and other web crawlers index your website. You can use the Robots.txt file to prevent web crawlers from crawling specific files and folders. For more information about the Robots.txt file and the Robots Exclusion standard, see A Standard for Robot Exclusion. This site might be available in English only.
6. Keep your URLs simple and static. URLs that are complicated or that change frequently are difficult to index as link destinations. For example, the URL www.example.com/mywebpage is easier for MSNBot to crawl and for people to type than a long URL with multiple extensions. Also, a URL that doesn't change is easy for people to remember and bookmark. That makes your webpage a more likely link destination from other websites.
7. Watch for malicious software (malware). Links to webpages on your website that lead to malware on third-party websites or contain malicious content, such as a maliciously corrupted image or document file, or a harmful ActiveX control or JavaScript, will be disabled and highlighted as Malware in Live Search results webpages. See the Help topics for the Webmaster Center's Crawl Issues tool and Outbound Links tool to learn how to find these detected malware issues on your website. See Remediate detected malware to help rid your website of all malware.
Content guidelines for your website
The best way to attract people to your website, and keep them coming back, is to fill your webpages with valuable content in which your target audience is interested. The following guidelines can help you create a more effective and popular webpage:
1. In the visible webpage text, include words users might choose as search query terms to find the information on your website.
2. Limit all WebPages to a reasonable size. Live Search recommends covering one topic per webpage. An HTML webpage with no images should be under 150 KB.
3. Make sure that each webpage is accessible by at least one static text link.
4. Don't put the text that you want indexed within images. For example, if you want your company name or address to be indexed, make sure it isn't displayed only inside an image of your company logo.
5. Add a sitemap, which helps MSNBot to find all of your webpages. Links that are embedded in menus, list boxes, and similar elements aren't accessible to web crawlers unless they appear in your sitemap. For information on creating sitemaps, see the Help topic for the Webmaster Center's Sitemaps tool.
6. Keep your website hierarchy fairly flat. That is, each webpage should only be from one to three clicks away from the default webpage.
Techniques that might prevent your website from appearing in Live Search results
The following techniques aren't appropriate in terms of attempting to gain higher ranking with the Live Search index. Use of these techniques might actually adversely affect how your website is ranked within Live Search, and might even cause your website to be removed from the index.
1. Attempting to increase a webpage's keyword density by add lots of irrelevant words. This includes stuffing ALT tags that users are unlikely to view.
2. Using hidden text or links. Only use text and links that are visible to users.
3. Using techniques, such as link farms, to artificially increase the number of links to your webpage.
Source: www.live.com
The following are recommendations that might help Live Search's MSNBot (The Live Search web crawler, a program that scans websites and indexes their content, such as text, documents, images, and links, for searching.) and other web crawlers (A program that scans websites and indexes their content, such as text, documents, images, and links, for searching. The web crawler used by Live Search is also known as MSNBot.) Effectively index and rank your website. Live Search has also provided a list of techniques to avoid if you want to make sure your website is indexed.
Technical recommendations for your website
Use the following techniques to ensure your website is technically optimized for MSNBot and other web crawlers:
1. Use only well-formed, HTML code in your WebPages. Make sure that all paired tags are closed, and that all links open the correct webpage. For information on validating your HTML code, see either HTTP Compression and HTTP Conditional Get test tool or W3C Markup Validation Service or use a comparable tool.
2. If your website contains broken links, MSNBot might not be able to index your website effectively, thus preventing people from reaching all of your webpages. For information on finding broken links on your website, see the Help topic for the Webmaster Center's Crawl Issues tool.
3. If you move a webpage, set up the webpage's original URL to redirect people to the new webpage. Indicate whether the move is permanent or temporary. For more information, see what to do when your website is relocated.
4. Make sure MSNBot is allowed to crawl your website and isn't on your list of web crawlers that are prohibited from indexing your website. For more information, see Control which webpages on your website are indexed.
5. Use a Robots.txt file or Meta tags to control how MSNBot and other web crawlers index your website. You can use the Robots.txt file to prevent web crawlers from crawling specific files and folders. For more information about the Robots.txt file and the Robots Exclusion standard, see A Standard for Robot Exclusion. This site might be available in English only.
6. Keep your URLs simple and static. URLs that are complicated or that change frequently are difficult to index as link destinations. For example, the URL www.example.com/mywebpage is easier for MSNBot to crawl and for people to type than a long URL with multiple extensions. Also, a URL that doesn't change is easy for people to remember and bookmark. That makes your webpage a more likely link destination from other websites.
7. Watch for malicious software (malware). Links to webpages on your website that lead to malware on third-party websites or contain malicious content, such as a maliciously corrupted image or document file, or a harmful ActiveX control or JavaScript, will be disabled and highlighted as Malware in Live Search results webpages. See the Help topics for the Webmaster Center's Crawl Issues tool and Outbound Links tool to learn how to find these detected malware issues on your website. See Remediate detected malware to help rid your website of all malware.
Content guidelines for your website
The best way to attract people to your website, and keep them coming back, is to fill your webpages with valuable content in which your target audience is interested. The following guidelines can help you create a more effective and popular webpage:
1. In the visible webpage text, include words users might choose as search query terms to find the information on your website.
2. Limit all WebPages to a reasonable size. Live Search recommends covering one topic per webpage. An HTML webpage with no images should be under 150 KB.
3. Make sure that each webpage is accessible by at least one static text link.
4. Don't put the text that you want indexed within images. For example, if you want your company name or address to be indexed, make sure it isn't displayed only inside an image of your company logo.
5. Add a sitemap, which helps MSNBot to find all of your webpages. Links that are embedded in menus, list boxes, and similar elements aren't accessible to web crawlers unless they appear in your sitemap. For information on creating sitemaps, see the Help topic for the Webmaster Center's Sitemaps tool.
6. Keep your website hierarchy fairly flat. That is, each webpage should only be from one to three clicks away from the default webpage.
Techniques that might prevent your website from appearing in Live Search results
The following techniques aren't appropriate in terms of attempting to gain higher ranking with the Live Search index. Use of these techniques might actually adversely affect how your website is ranked within Live Search, and might even cause your website to be removed from the index.
1. Attempting to increase a webpage's keyword density by add lots of irrelevant words. This includes stuffing ALT tags that users are unlikely to view.
2. Using hidden text or links. Only use text and links that are visible to users.
3. Using techniques, such as link farms, to artificially increase the number of links to your webpage.
Source: www.live.com
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