Improve your AdSense implementation for the holidays

Tuesday, December 07, 2010 | 8:50:00 AM

The holidays are drawing near. As advertisers try to reach more potential customers, now is the best time to increase ad coverage on the pages of your site.

We want to work with you to help optimize your AdSense implementation, and have provided our top optimization tips below. If you’re interested in trying out some of these suggestions, please sign up before December 15th, 2010. An AdSense optimization specialist will contact you by email or phone to implement the tips you want to try, and we may feature some of you on our Inside AdSense blog!

First, we want to remind you that you're allowed to put three standard AdSense for content ad units, three link units, and two AdSense for search boxes on each page of your site.

Choose the right ad units for your pages.
As a general rule of thumb, wider ad units perform better because they:

* Are easier for users to read and interact with
* Allow more ads to be displayed within a unit
* Are preferred by advertisers designing image or video ads

Also, remember to opt in to display text and image ads, as this increases the pool of advertisers competing to appear on your site.

Improve your AdSense implementation by increasing ad coverage on your site.

* Put ads on pages that don’t currently have any, as this increases the chances of monetizing your site’s traffic. This is especially true for the high traffic areas of your site.
* Our data shows that placing ads within the page content or article text, or near the navigational areas of your site, can strongly increase ad performance, since it gives your users relevant ads alongside the great content that they’re used to.
* Use link units to monetize the smaller areas on your site.
* Above all: the most effective change you can make is to put at least one ad unit above the fold -- the section of the page users see without scrolling down.

Don’t forget to sign up! We'll then check your site and get back to you.

We look forward to seeing your implementations!

Posted by Nathaniel Kolenberg - Inside AdSense team

The True Value of Search advertising

Friday, December 03, 2010 | 4:29 PM

We know that understanding search advertising and trying to measure its return on investment is not always easy. Marketers and business owners often find it difficult to quantify the indirect effect that online search is having on offline sales.

The AdWords Online Classroom has recently launched a free, on-demand market insights presentation, The True Value of Search, to help you understand the value of search marketing beyond direct response.

During this short video tutorial, we’ll introduce you to the ROPO effect (Research Online, Purchase Offline), latent conversion and how search is involved in the buyer's research and purchase journey. We’ll discuss search as part of the broader media and marketing mix as well as search for branding and how to integrate it with offline marketing. You’ll even see some real life examples of how search campaigns have driven offline sales.

So, if you’re interested in learning about how valuable search is for you, check out this course now!

Source: http://adwords.blogspot.com/